{"id":349404,"date":"2021-10-29T14:13:45","date_gmt":"2021-10-29T18:13:45","guid":{"rendered":"https:\/\/autosphere.ca\/?p=349404"},"modified":"2021-10-29T14:13:45","modified_gmt":"2021-10-29T18:13:45","slug":"service-auto-speedy-speedy-a-lere-numerique","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2021\/10\/29\/service-auto-speedy-speedy-a-lere-numerique\/","title":{"rendered":"Service Auto Speedy : Speedy \u00e0 l’\u00e8re num\u00e9rique"},"content":{"rendered":"

Les grandes marques qui ont r\u00e9ussi sont celles qui font preuve d\u2019innovation et qui cherchent constamment de nouveaux moyens pour attirer la nouvelle g\u00e9n\u00e9ration de consommateurs.<\/strong><\/p>\n

Depuis plus de 65 ans, c\u2019est exactement \u00e0 cela que s\u2019est appliqu\u00e9 avec cr\u00e9ativit\u00e9 Service Auto Speedy.<\/p>\n

L\u2019entreprise a d\u00e9construit l\u2019image classique de l\u2019atelier m\u00e9canique en adoptant les tout derniers processus de pointe afin d\u2019am\u00e9liorer le fonctionnement des ateliers et, ce faisant, a cr\u00e9\u00e9 un mod\u00e8le que d\u2019autres suivent aujourd\u2019hui.<\/p>\n

Un h\u00e9ritage durable<\/strong><\/h2>\n

Derri\u00e8re les mises au point de moteur, vidanges d\u2019huile, r\u00e9parations m\u00e9caniques et changements de pneus se cache l\u2019h\u00e9ritage durable d\u2019une marque qui r\u00e9siste encore \u00e0 l\u2019\u00e9preuve du temps et qui est toujours pr\u00eate \u00e0 s\u2019adapter aux changements qui s\u2019op\u00e8rent dans l\u2019industrie automobile.<\/p>\n

Cependant, alors qu\u2019elle continue \u00e0 chambouler l\u2019industrie du march\u00e9 secondaire, la marque Service Auto Speedy sera toujours ax\u00e9e sur le client avant tout.<\/p>\n

Son h\u00e9ritage durable ne se limite pas \u00e0 simplement suivre le rythme.<\/p>\n

En captivant quatre g\u00e9n\u00e9rations de consommateurs avec son fameux \u00ab Chez Speedy, vous \u00eates quelqu\u2019un \u00bb, Service Auto Speedy a su d\u00e9montrer l\u2019impact que pouvait avoir une histoire pertinente \u00e0 laquelle l\u2019audience s\u2019identifiait et qui, du m\u00eame coup, a permis de fid\u00e9liser sa client\u00e8le.<\/p>\n

C\u2019est d\u2019ailleurs fort probablement l\u2019ingr\u00e9dient secret desonsucc\u00e8sdurable.<\/p>\n

En entrant dans un atelier Service Auto Speedy, vous \u00eates imm\u00e9diatement saisi par son charme d\u2019une autre \u00e9poque. Ce que les clients ne savent pas, c\u2019est que derri\u00e8re les activit\u00e9s de l\u2019atelier se cache une m\u00e9canique technologiquement avanc\u00e9e qui red\u00e9finit et r\u00e9volutionne les ateliers automobiles modernes.<\/p>\n

La fa\u00e7ade exprime peut-\u00eatre le riche patrimoine de la marque, mais l\u2019atelier qu\u2019elle abrite est dot\u00e9 d\u2019outils technologiques \u00e0 la fine pointe qui rel\u00e8vent presque de la science-fiction.<\/p>\n

Entrer dans une nouvelle \u00e8re<\/strong><\/h2>\n

M\u00eame si elle demeure toujours fid\u00e8le \u00e0 ses origines vieilles de 65 ans, la compagnie est vite entr\u00e9e dans l\u2019\u00e8re num\u00e9rique, et ce, gr\u00e2ce \u00e0 son acquisition en 2016 par R\u00e9seau Fix, un chef de file mondial du march\u00e9 secondaire.<\/p>\n

La strat\u00e9gie derri\u00e8re le r\u00e9seau de franchises de R\u00e9seau Fix a grandement aid\u00e9 la marque embl\u00e9matique \u00e0 int\u00e9grer les derni\u00e8res innovations \u00e0 ses activit\u00e9s et \u00e0 prosp\u00e9rer hors de son secteur d\u2019activit\u00e9s habituel.<\/p>\n

\u00c0 l\u2019heure actuelle, la marque exploite ses ateliers en int\u00e9grant des technologies avanc\u00e9es comme l\u2019intelligence artificielle, les m\u00e9gadonn\u00e9es et l\u2019entretien et le diagnostic sans contact des v\u00e9hicules.<\/p>\n

Plusieurs \u00e9tablissements Speedy proposent \u00e9galement des solutions intuitives capables de pr\u00e9venir les automobilistes de probl\u00e8mes imminents avant qu\u2019ils ne se produisent, leur \u00e9vitant ainsi des co\u00fbts de r\u00e9paration et d\u2019utilisation \u00e9lev\u00e9s et augmentant la s\u00e9curit\u00e9 de leur v\u00e9hicule.<\/p>\n

Selon Bert Gregory, directeur de l\u2019exploitation chez Service Auto Speedy, le processus de r\u00e9invention chez Speedy est un apprentissage de tous les jours.<\/p>\n

\u0152uvrant pour la marque depuis plus de 35 ans, non seulement a-t-il \u00e9t\u00e9 t\u00e9moin de la rapide transformation op\u00e9r\u00e9e par Speedy, mais il y a aussi contribu\u00e9.<\/p>\n

En constante transformation<\/strong><\/h2>\n

\u00ab Bien peu de gens font le lien entre ateliers de carrosserie ou ateliers automobiles et \u00e8re num\u00e9rique. Pourtant, cette transformation s\u2019op\u00e8re depuis toujours dans les \u00e9tablissements Speedy, d\u00e9clare M. Gregory.<\/p>\n

\u00ab Toute entreprise qui r\u00e9ussit comprend qu\u2019il est essentiel de se r\u00e9inventer de temps \u00e0 autre afin de devancer la concurrence tout en tirant profit de l\u2019\u00e9volution du march\u00e9, de la technologie et de l\u2019int\u00e9r\u00eat manifest\u00e9 par le consommateur. \u00bb<\/p>\n

Au cours des deux derni\u00e8res ann\u00e9es, la pand\u00e9mie de Covid-19 a acc\u00e9l\u00e9r\u00e9 le passage vers une technologie sans contact dans les ateliers du march\u00e9 secondaire partout dans le monde, permettant ainsi de r\u00e9aliser des inspections de fa\u00e7on rapide, pratique et efficace.<\/p>\n

Au Canada, les \u00e9tablissements Speedy ont graduellement adopt\u00e9 des \u00e9quipements sans op\u00e9rateur, comme l\u2019appareil autonome de mesure du parall\u00e9lisme des roues de Hunter Engineering Company et l\u2019\u00e9quipement Quick Tread Edge qui mesure en quelques secondes avec pr\u00e9cision l\u2019usure de la bande de roulement.<\/p>\n

Message coh\u00e9rent<\/strong><\/h2>\n

La r\u00e9volution num\u00e9rique qui s\u2019op\u00e8re dans les \u00e9tablissements Speedy forme la trame d\u2019un r\u00e9cit fort int\u00e9ressant \u00e0 int\u00e9grer dans le marketing de Service Auto Speedy.<\/p>\n

\u00ab Notre succ\u00e8s en d\u00e9pend \u00bb, explique Somer Mullins, directrice nationale du marketing \u2013 Canada, chez R\u00e9seau Fix.<\/p>\n

\u00ab Nous r\u00e9fl\u00e9chissons sans cesse \u00e0 la fa\u00e7on de transposer dans une histoire captivante l\u2019\u00e9motion suscit\u00e9e par les innovations au sein de Speedy. La difficult\u00e9 vient du fait qu\u2019il faille adopter un message coh\u00e9rent et assurer l\u2019uniformit\u00e9 entre plusieurs canaux de communication. \u00bb<\/p>\n

Au fil des ans, Service Auto Speedy a cultiv\u00e9 une strat\u00e9gie de fid\u00e9lisation distinctive pour communiquer \u00e0 diff\u00e9rentes g\u00e9n\u00e9rations de clients \u00e0 quel point la technologie d\u2019entretien automobile qu\u2019elle emploie \u00e9volue rapidement.<\/p>\n

\u00c0 l\u2019heure actuelle, l\u2019\u00e9quipe marketing s\u2019affaire \u00e0 greffer \u00e0 sa strat\u00e9gie de communication de la publicit\u00e9 Web, du r\u00e9f\u00e9rencement naturel, des campagnes de courriels et des \u00e9valuations en ligne de l\u2019entreprise afin de s\u2019assurer que la marque continue de trouver \u00e9cho dans le c\u0153ur et l\u2019esprit des consommateurs canadiens.<\/p>\n

\u00ab Nous avons avec succ\u00e8s tir\u00e9 profit du positionnement fonctionnel et \u00e9motionnel de la marque Speedy dans une strat\u00e9gie num\u00e9rique r\u00e9alisable, ajoute Mme Mullins.<\/p>\n

\u00ab Nous avons toujours eu pour objectif de saisir le lien \u00e9motionnel positif qui se cr\u00e9e chez les gens lorsqu\u2019ils entrent dans un \u00e9tablissement Speedy, qu\u2019ils observent leur v\u00e9hicule durant son entretien gr\u00e2ce \u00e0 une technologie sophistiqu\u00e9e et qu\u2019ils retournent chez eux sachant que leur v\u00e9hicule \u00e9tait entre de bonnes mains. \u00bb<\/p>\n

Comme le r\u00e9sume bien M. Gregory, \u00ab il est impossible d\u2019ignorer l\u2019h\u00e9ritage durement acquis, mais nous trouvons toujours des fa\u00e7ons int\u00e9ressantes de garder la marque pertinente tout en continuant \u00e0 rehausser l\u2019exp\u00e9rience client \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les grandes marques qui ont r\u00e9ussi sont celles qui font preuve d\u2019innovation et qui cherchent constamment de nouveaux moyens pour attirer la nouvelle g\u00e9n\u00e9ration de consommateurs. Depuis plus de 65 ans, c\u2019est exactement \u00e0 cela que s\u2019est appliqu\u00e9 avec cr\u00e9ativit\u00e9 Service Auto Speedy. L\u2019entreprise a d\u00e9construit l\u2019image classique de l\u2019atelier m\u00e9canique en adoptant les tout…<\/p>\n","protected":false},"author":381,"featured_media":349400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[632,815],"tags":[4112,2802,4137,3829,2534,842],"class_list":["post-349404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique","category-mecanique-publicitaire","tag-corporate-fr","tag-entreprise","tag-fix-network-fr","tag-reseau-fix-fr","tag-service-auto-speedy","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nService Auto Speedy : Speedy \u00e0 l'\u00e8re num\u00e9rique - Autosphere<\/title>\n<meta name=\"description\" content=\"La strat\u00e9gie derri\u00e8re le r\u00e9seau de franchises de R\u00e9seau Fix a grandement aid\u00e9 Speedy \u00e0 int\u00e9grer les derni\u00e8res innovations \u00e0 ses 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