{"id":346833,"date":"2021-09-23T13:55:59","date_gmt":"2021-09-23T17:55:59","guid":{"rendered":"https:\/\/autosphere.ca\/?p=346833"},"modified":"2021-09-23T14:01:28","modified_gmt":"2021-09-23T18:01:28","slug":"audi-e-tron-gt-lavenir-est-electrique","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/09\/23\/audi-e-tron-gt-lavenir-est-electrique\/","title":{"rendered":"Audi e-tron GT : l’avenir est \u00e9lectrique"},"content":{"rendered":"
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La famille de V\u00c9 d\u2019Audi s\u2019agrandit rapidement.<\/strong><\/p>\n<\/div>\n

Audi poursuit ardemment ses objectifs d\u2019\u00e9lectrification et pr\u00e9voit un changement radical de sa gamme de v\u00e9hicules dans un proche avenir.<\/p>\n

\u00ab\u00a0Notre \u00e9ventail de produits \u00e9lectrifi\u00e9s continue de cro\u00eetre\u00a0\u00bb, affirmeJamie Pawluk, directeur de l\u2019\u00e9lectrification, Audi Canada.<\/p>\n

\u00ab\u00a0Aucun nouveau mod\u00e8le \u00e0 essence ne sera lanc\u00e9 apr\u00e8s 2026 et 100\u00a0% de nos mod\u00e8les seront \u00e9lectrifi\u00e9s en 2033.\u00a0\u00bb<\/p>\n

La gamme de mod\u00e8les \u00e9lectriques d\u2019Audi portant l\u2019appellation e-tron cro\u00eet rapidement et comprend maintenant l\u2019e-tron, l\u2019e-tron sportback, et l\u2019e-tron GT offerte en deux versions distinctes \u2013 fougueuse(GT), et encore plus fougueuse (RS) !<\/p>\n

La vedette de la famille, l\u2019e-tron GT\u00a02022, affiche un prix d\u00e9part de 129\u2009900\u00a0$ CA (179\u2009900\u00a0$ CA pour la version RS).<\/p>\n

\u00c9l\u00e9gante et raffin\u00e9e, la GT offre une puissance maximale de 522\u00a0chevaux (637 pour laRS). La version RS assure un passage fulgurant de 0 \u2013 100\u00a0km\/h en 3,3\u00a0secondes (4,1\u00a0secondes pour la GT).<\/p>\n

L\u2019autonomie \u00e9lectrique atteint 383\u00a0km et Audi revendique un temps de recharge extr\u00eamement rapide de 22\u00a0minutes.<\/p>\n

Audi Canada offre \u00e0 sa client\u00e8le un cr\u00e9dit pouvant atteindre 1\u2009500\u00a0$ pour l\u2019installation d\u2019un chargeur de niveau\u00a02 ainsi que deux ans de recharge gratuite sur le r\u00e9seau d\u2019Electrify Canada gr\u00e2ce \u00e0 un partenariat.<\/p>\n<\/div>\n

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\"\"
Une charge \u00e0 80 % n\u00e9cessite moins de 22,5 minutes dans des conditions optimales. PHOTO Audi<\/figcaption><\/figure>\n<\/div>\n

\u00ab\u00a0L\u2019e-tron GT permet d\u2019atteindre une tension de recharge de 800\u00a0volts, explique M.\u00a0Pawluk. \u00c0 une borne de courant continu de 800\u00a0volts \u2013 sur le r\u00e9seau d\u2019Electrify Canada par exemple \u2013 l\u2019Audi e-tron GT atteint une capacit\u00e9 de charge maximale de 270\u00a0kW ; de quoi r\u00e9cup\u00e9rer jusqu\u2019\u00e0 100\u00a0km d\u2019autonomie en seulement cinq minutes. Le passage de 5 \u00e0 80\u00a0% de l\u2019EDC (\u00e9tat de charge) n\u00e9cessite moins de 22,5\u00a0minutes dans des conditions optimales.\u00a0\u00bb<\/p>\n

Commercialisation<\/strong><\/h2>\n

Pour promouvoir la gamme grandissante de v\u00e9hicules e-tron, Audi a lanc\u00e9 une campagne mondiale intitul\u00e9e \u00ab\u00a0L\u2019avenir est une attitude\u00a0\u00bb pour d\u00e9montrer son r\u00f4le de chef de file dans un futur \u00e9lectrique, num\u00e9rique et passionnant.\u00a0\u00bb<\/p>\n

Tina Pulzer, directrice des communications commerciales chez Audi Canada explique\u00a0: \u00ab\u00a0Les V\u00c9\u00a0e-tron, e-tron Sportback, e-tron GT et le futur Q4 e-tron sont les h\u00e9ros de cette campagne.\u00a0\u00bb<\/p>\n

L\u2019accent porte sur les forces essentielles de la marque et de ses produits.<\/p>\n

\u00ab\u00a0Notre objectif consiste \u00e0 promouvoir l\u2019histoire de l\u2019\u00e9lectrification d\u2019Audi, mais \u00e9galement \u00e0 accro\u00eetre la sensibilisation et la consid\u00e9ration pour notre gamme de V\u00c9 \u2013 avec \u00e9motion et conviction\u00a0\u00bb, ajoute Mme\u00a0Pulzer.<\/p>\n

Cette campagne publicitaire fait appel \u00e0 des r\u00e9cits de personnes qui partagent leurs histoires sur le progr\u00e8s.<\/p>\n

Elle repose sur diff\u00e9rentes formes de communication modernes int\u00e9grant des canaux plus traditionnels et des formats plus innovants comme la t\u00e9l\u00e9vision, les m\u00e9dias sociaux, le num\u00e9rique, les partenariats de contenu, un site web distinct permettant aux gens de s\u2019informer et d\u2019en apprendre sur la mobilit\u00e9 \u00e9lectrique, des exp\u00e9riences de r\u00e9alit\u00e9 augment\u00e9e, une avant-premi\u00e8re dans une concession, des essais routiers et des \u00e9v\u00e9nements incluant un partenariat de golf.<\/p>\n

Acheteur typique<\/strong><\/h2>\n

Vu son prix \u00e9lev\u00e9, la gamme de v\u00e9hicules e-tron s\u2019adresse aux consommateurs ayant les moyens de passer au vert.<\/p>\n

\u00ab\u00a0Notre acheteur typique est un ancien propri\u00e9taire d\u2019Audi conscient de la qualit\u00e9 exceptionnelle de la marque et qui souhaite la retrouver dans un V\u00c9, indique Mme\u00a0Pulzer. On trouve aussi des acheteurs de v\u00e9hicules haut de gamme en qu\u00eate d\u2019une offre ad\u00e9quate et des amateurs de V\u00c9 qui refusent de faire des compromis.\u00a0\u00bb<\/p>\n

Avec son lot de technologies et de caract\u00e9ristiques de pointe, la gamme \u00e9lectrique d\u2019Audi pla\u00eet \u00e9galement \u00e0 une client\u00e8le cherchant un mode de transport avant-gardiste.<\/p>\n

Selon Tina Pulzer, l\u2019e-tron int\u00e9resse \u00e9galement \u00ab\u00a0les faiseurs de tendances d\u00e9sireux de se tourner vers un mode de vie durable et de faire l\u2019exp\u00e9rience de la technologie\u00a0\u00bb.<\/p>\n

Cette technologie comprend le syst\u00e8me de phares Matrix \u00e0 DEL d\u2019Audi qui utilise cinq unit\u00e9s distinctes pouvant s\u2019\u00e9teindre et s\u2019allumer individuellement afin de diviser le faisceau des phares et \u00e9viter d\u2019aveugler le conducteur d\u2019un v\u00e9hicule venant \u00e0 sens inverse.<\/p>\n

Les phares Matrix feront leur entr\u00e9e sur le march\u00e9 canadien avec le mod\u00e8le\u00a0Q4.<\/p>\n

L\u2019affichage t\u00eate haute \u00e0 r\u00e9alit\u00e9 augment\u00e9e fera \u00e9galement ses d\u00e9buts dans le Q 4 e-tron.<\/p>\n

Cette technologie superpose les donn\u00e9es de navigation (et d\u2019autres donn\u00e9es essentielles) sur le pare-brise devant le conducteur, lui fournissant des indications sur les prochains virages et des renseignements sur la destination.<\/p>\n

Ses fl\u00e8ches de direction \u00ab\u00a0flottent\u00a0\u00bb dans les airs, comme si elles faisaient partie du monde r\u00e9el.<\/p>\n

Avant l\u2019\u00e9lectrification compl\u00e8te de sa gamme en 2033, Audi propose un \u00e9ventail attrayant de v\u00e9hicules puissants et pratiques qui regorgent d\u2019innovations et qui inciteront les acheteurs dans ce segment \u00e0 s\u2019int\u00e9resser de plus pr\u00e8s \u00e0 la famille grandissante d\u2019e-tron.<\/p>\n","protected":false},"excerpt":{"rendered":"

La famille de V\u00c9 d\u2019Audi s\u2019agrandit rapidement. Audi poursuit ardemment ses objectifs d\u2019\u00e9lectrification et pr\u00e9voit un changement radical de sa gamme de v\u00e9hicules dans un proche avenir. \u00ab\u00a0Notre \u00e9ventail de produits \u00e9lectrifi\u00e9s continue de cro\u00eetre\u00a0\u00bb, affirmeJamie Pawluk, directeur de l\u2019\u00e9lectrification, Audi Canada. \u00ab\u00a0Aucun nouveau mod\u00e8le \u00e0 essence ne sera lanc\u00e9 apr\u00e8s 2026 et 100\u00a0% de…<\/p>\n","protected":false},"author":42,"featured_media":346827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[2342,3517,3656],"class_list":["post-346833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-audi-fr","tag-developpement-durable","tag-ve"],"acf":[],"yoast_head":"\nAudi e-tron GT : l'avenir est \u00e9lectrique - 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