{"id":342548,"date":"2021-07-22T11:12:13","date_gmt":"2021-07-22T15:12:13","guid":{"rendered":"https:\/\/autosphere.ca\/?p=342548"},"modified":"2021-07-28T14:59:01","modified_gmt":"2021-07-28T18:59:01","slug":"la-version-2-0-est-revolue-par-frederic-champagne","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2021\/07\/22\/la-version-2-0-est-revolue-par-frederic-champagne\/","title":{"rendered":"La version 2.0 est r\u00e9volue par Fr\u00e9d\u00e9ric Champagne"},"content":{"rendered":"

Bienvenue en 2021, ann\u00e9e inflationniste, post-pand\u00e9mique o\u00f9 notre client\u00e8le cible est compos\u00e9e de plus en plus de victimes des tendances d\u2019influenceurs virtuels.<\/strong><\/p>\n

La simple lecture de cette phrase m\u2019effraye.<\/p>\n

Cependant c\u2019est la moins pire des descriptions que j\u2019ai pu trouver lorsque nous r\u00e9fl\u00e9chissons \u00e0 notre mise en march\u00e9.<\/p>\n

Le marketing dans notre industrie \u00e9volue selon plusieurs plateformes, d\u00e9finitivement de mieux en mieux orient\u00e9es et nettement plus diversifi\u00e9es.<\/p>\n

Quelle est la recette en 2021\u00a0?\u00a0 Voici la question qu\u2019on se pose tous.<\/p>\n

Pour notre part, depuis quelques ann\u00e9es nous avons effectu\u00e9 plusieurs constats, parmi lesquels, il devient extr\u00eamement difficile de concurrencer les ventes en ligne.<\/p>\n

Une remarque qui peut aujourd\u2019hui sembler anodine, mais le consommateur compare nos prix et ceux de tous les d\u00e9taillants web en un clic.<\/p>\n

Cependant nous vendions le pneu \u00ab\u00a0pos\u00e9 balanc\u00e9\u00a0\u00bb mais \u00e7a, personne ne s\u2019en souciait.<\/p>\n

Ensuite, nous rendions nos prix de main d\u2019\u0153uvre plus agressifs pour faciliter l\u2019achat de pneus neufs.<\/p>\n

Ce qui \u00e9tait per\u00e7u comme simplicit\u00e9 et courtoisie il y a quelques ann\u00e9es, \u00e9tait devenu un handicap important \u00e0 la mise en march\u00e9.<\/p>\n

Il ne suffit donc plus, comme \u00e0 l\u2019\u00e9poque o\u00f9 l\u2019expression 2.0 \u00e9tait \u00e0 la mode, d\u2019avoir un site web et d\u2019\u00eatre pr\u00e9sent ni m\u00eame de commanditer des espoirs en sport automobile.<\/p>\n

Analyser le marcher<\/strong><\/h5>\n

Les enjeux de comp\u00e9titivit\u00e9 de prix sont multiples et requi\u00e8rent de plus en plus d\u2019analyses.<\/p>\n

    \n
  • Qu\u2019elles sont les promotions nationales\u00a0?<\/li>\n
  • O\u00f9 les concessionnaires se positionnent-ils dans notre march\u00e9\u00a0?<\/li>\n
  • Quels sont les acteurs cr\u00e9dibles des ventes en ligne\u00a0?<\/li>\n
  • Comment les magasins \u00e0 grande surface se positionnent-ils\u00a0?<\/li>\n<\/ul>\n

    Une fois l\u2019ensemble des donn\u00e9es compil\u00e9es, la seule conclusion que nous pouvons en tirer se r\u00e9sume \u00e0 comparer notre op\u00e9ration \u00e0 un num\u00e9ro d\u2019\u00e9quilibriste.<\/p>\n

    Vient ensuite la notion de visibilit\u00e9.<\/p>\n

    Il y a quelques ann\u00e9es, nous devions \u00eatre visibles dans deux journaux, trois stations de radio, une chaine de t\u00e9l\u00e9 et on ajoutait un panneau publicitaire pour faire comme les grands.<\/p>\n

    Maintenant, les canaux de t\u00e9l\u00e9 sont doubl\u00e9s de leurs plateformes web, les radios toujours pr\u00e9sentes, les blogues et revues sp\u00e9cialis\u00e9es, Facebook, Instagram, YouTube, Google, infolettres sp\u00e9cifiques en fonction des int\u00e9r\u00eats des clients et TikTok s\u2019en vient\u00a0!<\/p>\n

    Des connaissances pointues<\/strong><\/h5>\n

    Avec cette \u00e9volution, vient aussi un ensemble de comp\u00e9tences en communication que nous retrouvions souvent en agence externe il y a peu de temps.<\/p>\n

    Dans l\u2019\u00e9conomie pr\u00e9sente et future, nous nous devons de poss\u00e9der, dans nos organisations, une connaissance pointue des m\u00e9dias et de leur \u00e9volution, car le statu quo ne dure que quelques ann\u00e9es voire quelques mois.<\/p>\n

    Nous devons aussi \u00eatre comp\u00e9tents en communication.<\/p>\n

    Mais aussi suffisamment efficaces pour interagir rapidement avec notre client\u00e8le potentielle, car cette derni\u00e8re s\u2019attend \u00e0 de l\u2019instantan\u00e9.<\/p>\n

    Alors que la publicit\u00e9 n\u2019occupait que quelques rencontres par ann\u00e9e, elle devient parfois un ou parfois plusieurs postes \u00e0 temps plein au sein de nos entreprises.<\/p>\n

    En conclusion, la mise en march\u00e9 devient plus efficace pour le commer\u00e7ant, mais les efforts et budgets sont nettement plus importants afin d\u2019obtenir un r\u00e9sultat satisfaisant.<\/p>\n

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    \n
    Fr\u00e9d\u00e9ric Champagne a joint l\u2019\u00e9quipe de la famille Desharnais \u00e0 Qu\u00e9bec en 2006. Il y occupe le poste de directeur des achats et de la mise en march\u00e9 pour la division automobile. Il lui incombe d\u2019\u00eatre constamment \u00e0 l\u2019aff\u00fbt des avanc\u00e9es technologiques du domaine.<\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Bienvenue en 2021, ann\u00e9e inflationniste, post-pand\u00e9mique o\u00f9 notre client\u00e8le cible est compos\u00e9e de plus en plus de victimes des tendances d\u2019influenceurs virtuels. La simple lecture de cette phrase m\u2019effraye. Cependant c\u2019est la moins pire des descriptions que j\u2019ai pu trouver lorsque nous r\u00e9fl\u00e9chissons \u00e0 notre mise en march\u00e9. Le marketing dans notre industrie \u00e9volue selon…<\/p>\n","protected":false},"author":176,"featured_media":342564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[821,599],"tags":[2321,842],"class_list":["post-342548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-editorial","category-pneus","tag-2021-fr","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nLa version 2.0 est r\u00e9volue par Fr\u00e9d\u00e9ric Champagne - Autosphere<\/title>\n<meta name=\"description\" content=\"Notre client\u00e8le cible est compos\u00e9e de plus en plus des victimes des tendances d\u2019influenceurs virtuels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2021\/07\/22\/la-version-2-0-est-revolue-par-frederic-champagne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La version 2.0 est r\u00e9volue par Fr\u00e9d\u00e9ric Champagne\" \/>\n<meta property=\"og:description\" content=\"Notre client\u00e8le cible est compos\u00e9e de plus en plus des victimes des tendances d\u2019influenceurs virtuels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/pneus\/2021\/07\/22\/la-version-2-0-est-revolue-par-frederic-champagne\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-22T15:12:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-28T18:59:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/07\/penu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fr\u00e9d\u00e9ric Champagne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fr\u00e9d\u00e9ric Champagne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2021\\\/07\\\/22\\\/la-version-2-0-est-revolue-par-frederic-champagne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2021\\\/07\\\/22\\\/la-version-2-0-est-revolue-par-frederic-champagne\\\/\"},\"author\":{\"name\":\"Fr\u00e9d\u00e9ric Champagne\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/e547666d7376c1ac214e86f6bc828ab7\"},\"headline\":\"La version 2.0 est r\u00e9volue par Fr\u00e9d\u00e9ric Champagne\",\"datePublished\":\"2021-07-22T15:12:13+00:00\",\"dateModified\":\"2021-07-28T18:59:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2021\\\/07\\\/22\\\/la-version-2-0-est-revolue-par-frederic-champagne\\\/\"},\"wordCount\":607,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2021\\\/07\\\/22\\\/la-version-2-0-est-revolue-par-frederic-champagne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/penu.jpg\",\"keywords\":[\"2021\",\"Vente et marketing\"],\"articleSection\":[\"\u00c9ditorial\",\"Pneus\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2021\\\/07\\\/22\\\/la-version-2-0-est-revolue-par-frederic-champagne\\\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2021\\\/07\\\/22\\\/la-version-2-0-est-revolue-par-frederic-champagne\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2021\\\/07\\\/22\\\/la-version-2-0-est-revolue-par-frederic-champagne\\\/\",\"name\":\"La version 2.0 est r\u00e9volue par Fr\u00e9d\u00e9ric Champagne - 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