{"id":339424,"date":"2021-06-14T09:00:25","date_gmt":"2021-06-14T13:00:25","guid":{"rendered":"https:\/\/autosphere.ca\/?p=339424"},"modified":"2021-06-15T11:48:50","modified_gmt":"2021-06-15T15:48:50","slug":"circuit-ford-lincoln-axe-sur-le-service","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/06\/14\/circuit-ford-lincoln-axe-sur-le-service\/","title":{"rendered":"Circuit Ford Lincoln ax\u00e9 sur le service"},"content":{"rendered":"

C\u00e9l\u00e9brant cette ann\u00e9e son 50e<\/sup> anniversaire, le concessionnaire montr\u00e9alais Circuit Ford Lincoln affronte l\u2019avenir avec d\u00e9termination.<\/strong><\/p>\n

Peter et Philip McLean sont \u00e0 la t\u00eate de cette concession depuis 2006. Leur p\u00e8re Jim avait pris sa retraite deux ans auparavant et ses fils avaient pris le relais de la concession Action Ford, ferm\u00e9e par la suite. Les deux fr\u00e8res sont associ\u00e9s au monde de l\u2019automobile depuis leur plus tendre enfance.<\/p>\n

\"\"
La concession en 1977. PHOTO Circuit Ford Lincoln<\/figcaption><\/figure>\n

Peter se rem\u00e9more que d\u00e8s 15 ans, son p\u00e8re l\u2019int\u00e9grait aux activit\u00e9s du d\u00e9partement de service durant ses cong\u00e9s scolaires. \u00ab\u00a0Moi je n\u2019\u00e9tais pas certain que ce domaine m\u2019int\u00e9resserait \u00e0 cette \u00e9poque. Mais \u00e0 travailler au comptoir de service j\u2019avoue que j\u2019ai eu la piq\u00fbre.\u00a0\u00bb<\/p>\n

Dipl\u00f4m\u00e9 de la Northwood University du Michigan, Peter voit son fr\u00e8re se joindre \u00e0 lui apr\u00e8s ses \u00e9tudes au Georgian College de Barrie en Ontario. Apr\u00e8s avoir ferm\u00e9 la concession paternelle, ils font l\u2019acquisition de Circuit Ford Lincoln en 2006.<\/p>\n

\u00ab\u00a0Nous n\u2019avons pas de regret, explique le gestionnaire. Le commerce offrait beaucoup plus d\u2019espace, ce qui r\u00e9pondait \u00e0 nos projets de d\u00e9veloppement.\u00a0\u00bb<\/p>\n

Un de ces projets \u00e9tait d\u2019ouvrir un atelier de carrosserie afin de diversifier leurs services. Ce qui s\u2019est mat\u00e9rialis\u00e9 en 2012, sur un terrain disponible, \u00e0 trois \u00e9difices de la concession du boulevard Henri-Bourassa.<\/p>\n

\u00ab\u00a0Nous voulions que ce b\u00e2timent soit \u00e0 proximit\u00e9 de nos activit\u00e9s de vente, mais pas directement \u00e0 c\u00f4t\u00e9 de notre concession. Notre objectif \u00e9tait d\u2019offrir ce service ind\u00e9pendamment de nos autres activit\u00e9s.\u00a0\u00bb<\/p>\n

\"\"
Les fr\u00e8res Philip et Peter McLean, lors de la livraison du nouveau Bronco et de la Mustang Mach-E en mai dernier. PHOTO Circuit Ford Lincoln<\/figcaption><\/figure>\n
Un atelier de carrosserie<\/strong><\/h5>\n

Le r\u00e9sultat est un b\u00e2timent neuf, Carrosserie A25, sous la banni\u00e8re Carrossier Procolor, qui r\u00e9pare les voitures de toutes les marques, mais \u00e0 50 % du constructeur Ford.<\/p>\n

Ce pourcentage \u00e9lev\u00e9 n\u2019est pas \u00e9tranger au fait que les clients qui prennent possession d\u2019un v\u00e9hicule neuf sont inform\u00e9s de l\u2019existence de ce service d\u2019entr\u00e9e de jeu.<\/p>\n

Toujours au sujet du d\u00e9veloppement des affaires, les deux fr\u00e8res se sont port\u00e9s acqu\u00e9reurs, en 2017, du concessionnaire Lachute Ford.<\/p>\n

\u00ab\u00a0Nous \u00e9tions en r\u00e9flexion face au ph\u00e9nom\u00e8ne du regroupement de concessionnaires et de l\u2019apparition de groupes. Nous avons contact\u00e9 Ford en les avisant que nous \u00e9tions int\u00e9ress\u00e9s \u00e0 acheter une concession suppl\u00e9mentaire si l\u2019occasion se pr\u00e9sentait.<\/p>\n

\u00ab Ils nous ont contact\u00e9s rapidement pour nous indiquer que celle de Lachute \u00e9tait disponible. Nous avons analys\u00e9 son potentiel et pass\u00e9 l\u2019entente \u00bb, explique Peter McLean.<\/p>\n

\"\"
Peter McLean lors de la prise de possession de la concession Ford Lachute. PHOTO Circuit Ford Lincoln<\/figcaption><\/figure>\n

Le groupe compte environ 120 employ\u00e9s au total de ses places d\u2019affaires, dont une vingtaine \u00e0 Lachute. Quelque 1800 v\u00e9hicules ont \u00e9t\u00e9 vendus l\u2019an dernier uniquement chez Circuit Ford Lincoln.<\/p>\n

En fait, la croissance constante des ventes et le haut niveau d\u2019appr\u00e9ciation de la client\u00e8le ont permis au concessionnaire de d\u00e9crocher le Prix du Pr\u00e9sident une dizaine de fois.<\/p>\n

\u00ab\u00a0Mon fr\u00e8re et moi sommes compl\u00e9mentaires, explique Peter. Les d\u00e9cisions se prennent \u00e0 deux. Chose certaine nous nous entendons sur notre vision du d\u00e9veloppement de notre entreprise et sommes compl\u00e9mentaire. Nous sommes dans le prolongement de l\u2019excellente r\u00e9putation qu\u2019a construit notre p\u00e8re. De plus, nous avons beaucoup de clients de longue date.\u00a0\u00bb<\/p>\n

Division commerciale<\/strong><\/h5>\n

Une des forces de cette concession du nord de l\u2019\u00eele de Montr\u00e9al est sa division commerciale.<\/p>\n

\u00ab\u00a0Nous avons une \u00e9quipe d\u00e9di\u00e9e \u00e0 cette client\u00e8le, explique M. McLean. Il y a beaucoup d\u2019entrepreneurs et gestionnaires de parcs dans notre secteur et ils demandent une attention particuli\u00e8re.\u00a0\u00bb<\/p>\n

Par exemple, l\u2019atelier de service va \u00e9tablir un programme d\u2019entretien pour ses clients commerciaux et m\u00eame offrir un service de navette. Ou encore, si un entrepreneur a besoin d\u2019un v\u00e9hicule sp\u00e9cifique, le concessionnaire va le d\u00e9nicher pour lui.<\/p>\n

Pour r\u00e9pondre \u00e0 la progression constante des technologies dans le secteur automobile le concessionnaire s\u2019assure que ses techniciens poss\u00e8dent les connaissances pointues n\u00e9cessaires.<\/p>\n

\u00ab\u00a0Nous sommes tr\u00e8s bien accompagn\u00e9s par Ford qui introduit constamment des v\u00e9hicules innovants et offre la formation technique pour bien les vendre et les entretenir\u00a0\u00bb, dit-il.<\/p>\n

Peter McLean a d\u2019ailleurs une formule tr\u00e8s appropri\u00e9e quand il parle de l\u2019importance d\u2019offrir un service de qualit\u00e9\u00a0: \u00ab\u00a0On vend la premi\u00e8re voiture en avant, et la deuxi\u00e8me au service.\u00a0\u00bb<\/p>\n

L\u2019\u00e8re num\u00e9rique<\/strong><\/h5>\n

Les nouvelles technologies de communication avec la client\u00e8le ont connu un essor certain durant la pand\u00e9mie. Mais Circuit Ford Lincoln y avait d\u00e9j\u00e0 recours bien avant.<\/p>\n

Il faut dire que son service de vente de voitures d\u2019occasion travaillait d\u00e9j\u00e0 intens\u00e9ment sur les plateformes num\u00e9riques. Aujourd\u2019hui, m\u00eame l\u2019inventaire des v\u00e9hicules neufs y transite.<\/p>\n

\"\"
L\u2019\u00e9quipe de Circuit Ford Lincoln c\u00e9l\u00e8bre le 50e anniversaire, des activit\u00e9s de reconnaissance du personnel font partie de l\u2019\u00e9v\u00e9nement. PHOTO Circuit Ford Lincoln<\/figcaption><\/figure>\n

Mais afficher les v\u00e9hicules disponibles est une chose, accompagner le client potentiel qui vient y faire son magasinage en est une autre.<\/p>\n

Pour prolonger l\u2019exp\u00e9rience client, qui est au c\u0153ur de sa mission, sur cette plateforme, le concessionnaire a recours \u00e0 un service de clavardage actif en permanence qui va guider les int\u00e9ress\u00e9s vers une personne \u00e0 l\u2019interne qui r\u00e9pondra \u00e0 leurs questions.<\/p>\n

\u00ab\u00a0Les fa\u00e7ons de faire ont chang\u00e9. Mais, il faut toujours garder en t\u00eate que notre succ\u00e8s repose sur la qualit\u00e9 de notre approche avec les clients que nous avons et ceux qui s\u2019int\u00e9ressent \u00e0 nos produits, peu importe leur prise de contact\u00a0\u00bb, conclut Peter McLean<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e9l\u00e9brant cette ann\u00e9e son 50e anniversaire, le concessionnaire montr\u00e9alais Circuit Ford Lincoln affronte l\u2019avenir avec d\u00e9termination. Peter et Philip McLean sont \u00e0 la t\u00eate de cette concession depuis 2006. Leur p\u00e8re Jim avait pris sa retraite deux ans auparavant et ses fils avaient pris le relais de la concession Action Ford, ferm\u00e9e par la suite….<\/p>\n","protected":false},"author":41,"featured_media":339523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[2321,3691,841,842],"class_list":["post-339424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-2021-fr","tag-anniversaire","tag-technologie-fr","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nCircuit Ford Lincoln ax\u00e9 sur le service - Autosphere<\/title>\n<meta name=\"description\" content=\"C\u00e9l\u00e9brant cette ann\u00e9e son 50e anniversaire, le concessionnaire montr\u00e9alais Circuit Ford Lincoln affronte l\u2019avenir avec d\u00e9termination.\" \/>\n<meta name=\"robots\" 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