{"id":337294,"date":"2021-05-12T09:55:20","date_gmt":"2021-05-12T13:55:20","guid":{"rendered":"https:\/\/autosphere.ca\/?p=337294"},"modified":"2021-05-12T09:55:20","modified_gmt":"2021-05-12T13:55:20","slug":"optimisme-des-consommateurs","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/","title":{"rendered":"Optimisme des consommateurs"},"content":{"rendered":"

Les r\u00e9sultats d\u2019une r\u00e9cente \u00e9tude men\u00e9e par AutoHebdo indiquent que les intentions des consommateurs en mati\u00e8re d\u2019achat d\u2019un v\u00e9hicule neuf ou usag\u00e9 au Canada demeurent fortes.<\/strong><\/p>\n

Ces r\u00e9sultats notent une tendance forte, m\u00eame pendant cette troisi\u00e8me vague de pand\u00e9mie. Selon l\u2019\u00e9tude, les niveaux d\u2019incertitude et d\u2019appr\u00e9hension signal\u00e9s par les acheteurs de voitures au d\u00e9but de la pand\u00e9mie ont consid\u00e9rablement diminu\u00e9.<\/p>\n

Depuis le d\u00e9but de la COVID-19, TRADER conduit des recherches pour garder un \u0153il sur le sentiment des consommateurs concernant l\u2019achat de v\u00e9hicules. Les r\u00e9sultats de la plus r\u00e9cente \u00e9tude, r\u00e9alis\u00e9e en mars 2021, indiquent que les raisons de consid\u00e9rer un achat sont rest\u00e9es coh\u00e9rentes.<\/p>\n

Ainsi, 27\u00a0% des personnes interrog\u00e9es d\u00e9clarent que leur voiture actuelle est trop vieille, 18\u00a0% aimeraient acqu\u00e9rir un v\u00e9hicule plus r\u00e9cent alors que 9\u00a0% d\u2019entre eux disent avoir besoin d\u2019un v\u00e9hicule plus gros.<\/p>\n

\"autohebdo<\/p>\n

L\u2019impact de la pand\u00e9mie<\/strong><\/h5>\n

Selon cette \u00e9tude, 41\u00a0% des r\u00e9pondants se disent tr\u00e8s pr\u00e9occup\u00e9s par la COVID-19, contre un r\u00e9sultat de 66\u00a0% en d\u00e9but de pand\u00e9mie. On parle donc d\u2019un gain de confiance de 25\u00a0%.<\/p>\n

Du total des r\u00e9pondants, 38\u00a0% s\u2019attendent \u00e0 devoir prolonger le d\u00e9lai d\u2019achat de leur voiture, contre 72\u00a0% des acheteurs en mars 2020, qui pensaient qu\u2019il leur faudrait plus de temps que d\u2019habitude pour acheter un v\u00e9hicule<\/p>\n

Les finances personnelles<\/strong><\/h5>\n

Quelque 49\u00a0% des consommateurs sont pr\u00e9occup\u00e9s par leurs finances, contre un r\u00e9sultat de 75\u00a0% au d\u00e9but de la pand\u00e9mie. De plus, 36\u00a0% ont indiqu\u00e9 qu\u2019ils avaient l\u2019intention de retarder l\u2019achat de leur v\u00e9hicule, comparativement \u00e0 un r\u00e9sultat de 68\u00a0% en mars 2020.<\/p>\n

L\u2019\u00e9tude pr\u00e9cise que37\u00a0% se disent inquiets de leur capacit\u00e9 \u00e0 se payer un v\u00e9hicule en raison de la COVID-19, contre un r\u00e9sultat de 56\u00a0% enregistr\u00e9 en mars 2020.<\/p>\n

La pand\u00e9mie a aussi modifi\u00e9 les habitudes des consommateurs lorsque vient le moment de consid\u00e9rer l\u2019achat d\u2019une nouvelle voiture.<\/p>\n

Les plateformes automobiles en ligne sont utilis\u00e9es par 62\u00a0% des acheteurs potentiels alors que 39\u00a0% d\u2019entre eux vont s\u2019informer sur les sites des concessionnaires et 33\u00a0% iront sur les sites des constructeurs automobiles lors de leur parcours d\u2019achat.<\/p>\n

Selon les r\u00e9sultats de la derni\u00e8re vague d\u2019\u00e9tudes conduites par TRADER, il est juste de dire que les niveaux d\u2019incertitude et d\u2019appr\u00e9hension signal\u00e9s par les acheteurs de voitures en mars 2020 continuent d\u2019\u00e9voluer dans une direction positive.<\/p>\n

TRADER est optimiste que les r\u00e9sultats de la derni\u00e8re \u00e9tude de consommation combin\u00e9s \u00e0 la croissance du trafic et de l\u2019engagement \u00e0 travers le pays sur sa plateforme\u00a0AutoHebdo.net<\/a> se traduiront par une nouvelle augmentation de la demande des v\u00e9hicules neufs et d\u2019occasion pour les concessionnaires et marchands.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les r\u00e9sultats d\u2019une r\u00e9cente \u00e9tude men\u00e9e par AutoHebdo indiquent que les intentions des consommateurs en mati\u00e8re d\u2019achat d\u2019un v\u00e9hicule neuf ou usag\u00e9 au Canada demeurent fortes. Ces r\u00e9sultats notent une tendance forte, m\u00eame pendant cette troisi\u00e8me vague de pand\u00e9mie. Selon l\u2019\u00e9tude, les niveaux d\u2019incertitude et d\u2019appr\u00e9hension signal\u00e9s par les acheteurs de voitures au d\u00e9but de…<\/p>\n","protected":false},"author":41,"featured_media":337286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[2321,2399,2921,842],"class_list":["post-337294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-2021-fr","tag-autohebdo","tag-covid19-fr","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nOptimisme des consommateurs - Autosphere<\/title>\n<meta name=\"description\" content=\"Les r\u00e9sultats d\u2019une r\u00e9cente \u00e9tude men\u00e9e par AutoHebdo indiquent que les intentions des consommateurs en mati\u00e8re d\u2019achat d\u2019un v\u00e9hicule neuf ou usag\u00e9 au Canada demeurent fortes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimisme des consommateurs\" \/>\n<meta property=\"og:description\" content=\"Les r\u00e9sultats d\u2019une r\u00e9cente \u00e9tude men\u00e9e par AutoHebdo indiquent que les intentions des consommateurs en mati\u00e8re d\u2019achat d\u2019un v\u00e9hicule neuf ou usag\u00e9 au Canada demeurent fortes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T13:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/05\/CarLot-Stock-WP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michel Beaunoyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michel Beaunoyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/\"},\"author\":{\"name\":\"Michel Beaunoyer\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/87fe5915939ed2a1ddda6f161fba645d\"},\"headline\":\"Optimisme des consommateurs\",\"datePublished\":\"2021-05-12T13:55:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/\"},\"wordCount\":492,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/05\/CarLot-Stock-WP.png\",\"keywords\":[\"2021\",\"autoHEBDO.net\",\"COVID-19\",\"Vente et marketing\"],\"articleSection\":[\"Concessionnaires\",\"\u00c9ditorial\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/autosphere.ca\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/\",\"url\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/05\/12\/optimisme-des-consommateurs\/\",\"name\":\"Optimisme des consommateurs - 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