{"id":334825,"date":"2021-04-15T10:26:45","date_gmt":"2021-04-15T14:26:45","guid":{"rendered":"https:\/\/autosphere.ca\/?p=334825"},"modified":"2021-04-20T13:42:12","modified_gmt":"2021-04-20T17:42:12","slug":"bond-remarquable-des-ventes-en-mars","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/04\/15\/bond-remarquable-des-ventes-en-mars\/","title":{"rendered":"Bond remarquable des ventes en mars"},"content":{"rendered":"

Le plus r\u00e9cent rapport de DesRosiers Automotive Consultants indique un bond de 86,2 % de ventes de v\u00e9hicules l\u00e9gers au Canada en mars.<\/strong><\/p>\n

Globalement, le premier trimestre de 2021 a connu une hausse de 15,1 % comparativement \u00e0 la m\u00eame p\u00e9riode l\u2019an pass\u00e9.\u00a0Un r\u00e9sultat encourageant, mais qui est inf\u00e9rieur de 8 % aux r\u00e9sultats de 2019 et de 11,8 % pour la p\u00e9riode historique de 2018.<\/p>\n

\u00ab La hausse de mars 2021 de 86,2 % est remarquable en soi, souligne le rapport de DesRosiers, mais n\u2019est pas aussi positive qu\u2019escompt\u00e9e. \u00bb<\/p>\n

L\u2019estimation de DesRosiers indique la vente de 175 186 unit\u00e9s de v\u00e9hicules l\u00e9gers en mars, soit une augmentation par rapport aux 94 061 v\u00e9hicules livr\u00e9s \u00e0 la m\u00eame p\u00e9riode l\u2019an pass\u00e9, mais en retard de 3,6 % relativement \u00e0 mars 2019 et de 6,6 % par rapport au sommet de mars 2017. Ces r\u00e9sultats du premier trimestre de 2021 augurent bien pour le reste de l\u2019ann\u00e9e.<\/p>\n

\u00ab Si on compte sur l\u2019assouplissement des restrictions li\u00e9es \u00e0 la pand\u00e9mie de la COVID et la r\u00e9solution des probl\u00e8mes li\u00e9s \u00e0 l\u2019approvisionnement en puces \u00e9lectroniques, nous pouvons esp\u00e9rer que le march\u00e9 reprenne et qui nous puissions r\u00e9cup\u00e9rer les ventes perdues en 2020. \u00bb<\/p>\n

\"\"
La vente de 175 186 unit\u00e9s de v\u00e9hicules l\u00e9gers en mars, soit une augmentation par rapport aux 94 061 v\u00e9hicules livr\u00e9s \u00e0 la m\u00eame p\u00e9riode l\u2019an pass\u00e9, mais en retard de 3,6 % relativement \u00e0 mars 2019. CR\u00c9DIT Desrosiers<\/figcaption><\/figure>\n

Les luxueuses en demande<\/strong><\/p>\n

Le rapport sur le march\u00e9 indique fait ressortir quelques faits saillants :<\/p>\n

    \n
  • Les ventes des marques commercialis\u00e9es par le constructeur GM au premier trimestre de 2021 ont surpass\u00e9 celles de son rival Ford par plus de 8000 unit\u00e9s.<\/li>\n
  • Les voitures de luxe ont connu des ventes sup\u00e9rieures \u00e0 l\u2019ensemble du march\u00e9, avec la plupart des constructeurs dans cette cat\u00e9gorie enregistrant une croissance des ventes sup\u00e9rieure \u00e0 10 %.<\/li>\n
  • Dans la cat\u00e9gorie des voitures luxueuses, Genesis, Maserati, Porsche et Volvo, ont vu leurs ventes cro\u00eetre respectivement de 172 %, 123 %, 84 % et 50 % durant cette p\u00e9riode.<\/li>\n
  • Seuls les constructeurs Jaguar et Mitsubishi ont enregistr\u00e9 des reculs avec, respectivement, une baisse de 34 % et de 7 %.<\/li>\n<\/ul>\n
    Une conjoncture favorable<\/strong><\/h5>\n

    Pour Robert Po\u00ebti, pr\u00e9sident et directeur g\u00e9n\u00e9ral de la Corporation de concessionnaires automobiles du Qu\u00e9bec, ces r\u00e9sultats sont m\u00eame sup\u00e9rieurs \u00e0 ceux escompt\u00e9s.<\/p>\n

    \u00ab Le march\u00e9 a \u00e9t\u00e9 port\u00e9 par trois facteurs : les constructeurs proposaient des offres int\u00e9ressantes, les taux d\u2019int\u00e9r\u00eat sont bas et les inventaires de voitures neuves int\u00e9ressants. Les consommateurs avaient magasin\u00e9 en ligne et \u00e9taient au rendez-vous pour les acquisitions. \u00bb<\/p>\n

    Selon lui l\u2019ann\u00e9e devrait poursuivre sa lanc\u00e9e positive. Questionn\u00e9 au sujet de la p\u00e9nurie de puces \u00e9lectroniques qui affecte certains constructeurs, il n\u2019y voit qu\u2019un ph\u00e9nom\u00e8ne temporaire qui va rapidement se r\u00e9sorber.<\/p>\n

    Il croit toutefois qu\u2019une gr\u00e8ve \u00e9ventuelle dans le port de Montr\u00e9al pourrait avoir un effet plus disruptif, pas tant pour la livraison de v\u00e9hicules – les quantit\u00e9s des v\u00e9hicules import\u00e9s transitant par Montr\u00e9al ne seraient pas \u00e9lev\u00e9es, – mais plut\u00f4t pour l\u2019acc\u00e8s aux pi\u00e8ces et aux \u00e9quipements destin\u00e9s au secteur automobile.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Le plus r\u00e9cent rapport de DesRosiers Automotive Consultants indique un bond de 86,2 % de ventes de v\u00e9hicules l\u00e9gers au Canada en mars. Globalement, le premier trimestre de 2021 a connu une hausse de 15,1 % comparativement \u00e0 la m\u00eame p\u00e9riode l\u2019an pass\u00e9.\u00a0Un r\u00e9sultat encourageant, mais qui est inf\u00e9rieur de 8 % aux r\u00e9sultats de…<\/p>\n","protected":false},"author":41,"featured_media":73395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[2321,2793,2699,2548,842],"class_list":["post-334825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-2021-fr","tag-ccaq","tag-desrosiers-automotive-consultants-fr","tag-michel-beaunoyer","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nBond remarquable des ventes en mars - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/04\/15\/bond-remarquable-des-ventes-en-mars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bond remarquable des ventes en mars\" \/>\n<meta property=\"og:description\" content=\"Le plus r\u00e9cent rapport de DesRosiers Automotive Consultants indique un bond de 86,2 % de ventes de v\u00e9hicules l\u00e9gers au Canada en mars. 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