{"id":334716,"date":"2021-04-14T13:22:45","date_gmt":"2021-04-14T17:22:45","guid":{"rendered":"https:\/\/autosphere.ca\/?p=334716"},"modified":"2021-05-27T11:47:47","modified_gmt":"2021-05-27T15:47:47","slug":"un-webinaire-a-ne-pas-manquer","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/04\/14\/un-webinaire-a-ne-pas-manquer\/","title":{"rendered":"Un webinaire \u00e0 ne pas manquer"},"content":{"rendered":"<div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1 us_custom_6cc4a5e7\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/bit.ly\/4WayDealershipsZoom\"><span class=\"w-btn-label\">S&rsquo;inscrire gratuitement<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<p><strong>La firme sp\u00e9cialis\u00e9e Podium invite les gestionnaires de concessions automobiles \u00e0 assister \u00e0 un webinaire gratuit, le mercredi 26 mai \u00e0 14h00.<\/strong><\/p>\n<p>Deux conf\u00e9renciers chevronn\u00e9s, Hayley Sonntag, sp\u00e9cialiste en marketing et Isaac Hernandez, directeur du segment automobile, tous deux de Podium, aborderont quatre fa\u00e7ons pour les concessionnaires d\u2019attirer et de mieux servir leurs clients.<\/p>\n<p>En cette \u00e8re num\u00e9rique, il est imp\u00e9ratif de maitriser les nouveaux outils de communication avec les clients. Alors que les concessionnaires du monde entier rouvrent leurs portes dans un monde en pand\u00e9mie, ils constatent une chose en commun : leurs offres traditionnelles en mati\u00e8re d\u2019exp\u00e9rience client ne sont plus adapt\u00e9es.<\/p>\n<p>Les clients ont chang\u00e9 leurs habitudes et leurs attentes envers leur concessionnaire se sont consid\u00e9rablement modifi\u00e9es.<\/p>\n<p>Il est possible, m\u00eame pour un concessionnaire ayant une pr\u00e9sence locale de g\u00e9rer le parcours de leurs clients, de la recherche initiale d\u2019un nouveau v\u00e9hicule, jusqu\u2019\u00e0 la vente finale, et ce, de fa\u00e7on num\u00e9rique.<\/p>\n<p>Les outils qui seront discut\u00e9s viseront \u00e0 augmenter le flux de clients potentiels en d\u00e9veloppant avec eux des \u00e9changes via leurs canaux pr\u00e9f\u00e9r\u00e9s.<\/p>\n<p>Sera aussi pr\u00e9sent\u00e9e, l\u2019approche permettant la conversion d\u2019acheteurs potentiels par le biais de la messagerie et la collecte de paiements par texto.<\/p>\n<p>Si vous voulez demeurer comp\u00e9titif et gagner de nouveaux clients tout en fid\u00e9lisant les anciens, avant m\u00eame qu\u2019ils ne mettent le pied dans votre cour,\u00a0vous devez r\u00e9organiser le parcours client du point de vue d\u2019un consommateur moderne.<\/p>\n<p>Le webinaire sera pr\u00e9sent\u00e9 en anglais et on peut s\u2019y <a href=\"https:\/\/autosphere.ca\/fr\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/\">inscrire gratuitement sur autosphere.ca.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; La firme sp\u00e9cialis\u00e9e Podium invite les gestionnaires de concessions automobiles \u00e0 assister \u00e0 un webinaire gratuit, le mercredi 26 mai \u00e0 14h00. Deux conf\u00e9renciers chevronn\u00e9s, Hayley Sonntag, sp\u00e9cialiste en marketing et Isaac Hernandez, directeur du segment automobile, tous deux de Podium, aborderont quatre fa\u00e7ons pour les concessionnaires d\u2019attirer et de mieux servir leurs clients&#8230;.<\/p>\n","protected":false},"author":41,"featured_media":334719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,813],"tags":[2321,2548,2453],"class_list":["post-334716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-publicitaire","tag-2021-fr","tag-michel-beaunoyer","tag-webinaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Un webinaire \u00e0 ne pas manquer - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/04\/14\/un-webinaire-a-ne-pas-manquer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un webinaire \u00e0 ne pas manquer\" \/>\n<meta property=\"og:description\" content=\"&nbsp; La firme sp\u00e9cialis\u00e9e Podium invite les gestionnaires de concessions automobiles \u00e0 assister \u00e0 un webinaire gratuit, le mercredi 26 mai \u00e0 14h00. 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