{"id":332862,"date":"2021-03-29T16:46:43","date_gmt":"2021-03-29T20:46:43","guid":{"rendered":"https:\/\/autosphere.ca\/?p=332862"},"modified":"2021-03-29T16:46:43","modified_gmt":"2021-03-29T20:46:43","slug":"michelin-en-mouvement","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2021\/03\/29\/michelin-en-mouvement\/","title":{"rendered":"Michelin en mouvement"},"content":{"rendered":"<p><strong>La plus r\u00e9cente campagne de Michelin se concentre sur le r\u00f4le que le mouvement a jou\u00e9, et continue de jouer, dans la soci\u00e9t\u00e9.<\/strong><\/p>\n<p>En plus de d\u00e9velopper des pneus s\u00e9curitaires et innovants, la campagne montre comment Michelin sert les clients et les consommateurs \u00e0 travers le monde, en r\u00e9pondant aux besoins essentiels de d\u00e9placement.<\/p>\n<p>La campagne \u2013 qui a \u00e9t\u00e9 d\u00e9clin\u00e9 en diff\u00e9rents formats pour la t\u00e9l\u00e9vision et la t\u00e9l\u00e9vision connect\u00e9e, les r\u00e9seaux sociaux et les commandites sportives personnalis\u00e9es &#8211; met en \u00e9vidence la vaste gamme de solutions de Michelin pour c\u00e9l\u00e9brer et soutenir le mouvement quotidien.<\/p>\n<p><iframe loading=\"lazy\" title=\"Motion for Life, Michelin\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZRIK5jCvTtU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/autosphere.ca\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Par exemple, via les voitures, les transports en commun, les v\u00e9los, les engins de g\u00e9nie civil et les pi\u00e9tons.<\/p>\n<p>Dans une capsule vid\u00e9o pr\u00e9sent\u00e9e dans le cadre de ce lancement, Adeline Challon-Kemoun, directrice, engagement d\u2019entreprise et marques chez Michelin, a expliqu\u00e9 que cette campagne se voulait d\u2019\u00eatre un rappel pour les consommateurs de ce que l\u2019entreprise fait pour eux, comment elle est pr\u00e9sente et bienveillante.<\/p>\n<p>\u00ab Michelin est pr\u00e9sent dans la vie des gens depuis 130 ans, rappelle-t-elle. Parce que Michelin est une marque du mouvement. Et ce mouvement, c\u2019est la dynamique qui nous pousse \u00e0 \u00eatre curieux et \u00e0 nous am\u00e9liorer au contact des autres. \u00bb<\/p>\n<p>Le tournage de cette campagne s\u2019est d\u00e9roul\u00e9 dans neuf pays et illustre le mouvement dans son quotidien, par divers moyens de transport, allant du v\u00e9lo \u00e0 l\u2019avion.<span class=\"Apple-converted-space\">\u00a0<\/span>Ce lien est assur\u00e9 par le Bibendum, logo que tout le monde conna\u00eet qui se transpose dans la vie des gens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plus r\u00e9cente campagne de Michelin se concentre sur le r\u00f4le que le mouvement a jou\u00e9, et continue de jouer, dans la soci\u00e9t\u00e9. En plus de d\u00e9velopper des pneus s\u00e9curitaires et innovants, la campagne montre comment Michelin sert les clients et les consommateurs \u00e0 travers le monde, en r\u00e9pondant aux besoins essentiels de d\u00e9placement. La&#8230;<\/p>\n","protected":false},"author":41,"featured_media":332865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[821,599],"tags":[2548,2800,842],"class_list":["post-332862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-editorial","category-pneus","tag-michel-beaunoyer","tag-michelin-pneus","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Michelin en mouvement - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2021\/03\/29\/michelin-en-mouvement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelin en mouvement\" \/>\n<meta property=\"og:description\" content=\"La plus r\u00e9cente campagne de Michelin se concentre sur le r\u00f4le que le mouvement a jou\u00e9, et continue de jouer, dans la soci\u00e9t\u00e9. 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