{"id":332028,"date":"2021-03-22T10:49:32","date_gmt":"2021-03-22T14:49:32","guid":{"rendered":"https:\/\/autosphere.ca\/?p=332028"},"modified":"2021-03-22T10:49:32","modified_gmt":"2021-03-22T14:49:32","slug":"valvoline-annonce-un-partenariat-avec-les-blue-jays-de-toronto-en-2021","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/mecanique-communique\/2021\/03\/22\/valvoline-annonce-un-partenariat-avec-les-blue-jays-de-toronto-en-2021\/","title":{"rendered":"Valvoline annonce un partenariat avec les Blue Jays de Toronto en 2021"},"content":{"rendered":"

Valvoline a annonc\u00e9 aujourd’hui une entente de partenariat entre Valvoline Canada et les Blue Jays de Toronto. Pour Valvoline Canada.<\/strong><\/p>\n

Il s’agit d’une premi\u00e8re historique qui accorde \u00e0 la marque de 150 ans des droits de marketing durant toute la saison de 2021.<\/p>\n

\u00ab Ce partenariat mettra en lumi\u00e8re de fa\u00e7on particuli\u00e8re la campagne \u00ab L’huile \u00e0 moteur originale \u00bb de Valvoline avec un club de baseball canadien historique. \u00bb A d\u00e9clar\u00e9 Mark Coxhead, pr\u00e9sident-directeur g\u00e9n\u00e9ral de Valvoline Canada.<\/p>\n

La campagne \u00ab L’huile \u00e0 moteur originale \u00bb de Valvoline c\u00e9l\u00e8bre la place distinctive qu’occupe la marque et pr\u00e9sente une version moderne de son logo le plus reconnu de la fin des ann\u00e9es 1960 et du d\u00e9but des ann\u00e9es 1970, un symbole fort de la culture de l’automobile en Am\u00e9rique.<\/p>\n

L’\u00e9quipe du Canada<\/strong><\/h5>\n

La marque mise au premier plan par ce partenariat appara\u00eetra sur les r\u00e9seaux sociaux de Valvoline- \u00e0 compter des semaines pr\u00e9c\u00e9dant le match d’ouverture le 1er avril contre les Yankees de New York – ainsi que sur des panneaux ext\u00e9rieurs de vinyle et num\u00e9riques, dans des publicit\u00e9s grand public et des publicit\u00e9s dans l’album des Blue Jays de Toronto.<\/p>\n

De plus, la marque Valvoline sera bien en vue derri\u00e8re le marbre durant 80 matchs \u00e0 domicile pr\u00e9vus au calendrier.<\/p>\n

\u00ab Les Blue Jays de Toronto repr\u00e9sentent vraiment l’ensemble du Canada et comptent de nombreux partisans inconditionnels partout au pays, ce qui donne \u00e0 Valvoline une chance unique de transmettre son message novateur \u00bb, ajoute Mark Coxhead.<\/p>\n","protected":false},"excerpt":{"rendered":"

Valvoline a annonc\u00e9 aujourd’hui une entente de partenariat entre Valvoline Canada et les Blue Jays de Toronto. Pour Valvoline Canada. 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