{"id":195882,"date":"2021-03-01T15:41:23","date_gmt":"2021-03-01T20:41:23","guid":{"rendered":"https:\/\/autosphere.ca\/?p=195882"},"modified":"2021-03-08T15:49:34","modified_gmt":"2021-03-08T20:49:34","slug":"honda-canada-repenser-reimaginer","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/03\/01\/honda-canada-repenser-reimaginer\/","title":{"rendered":"Honda Canada : Repenser, r\u00e9imaginer"},"content":{"rendered":"

Jean-Marc Leclerc, Pr\u00e9sident-directeur g\u00e9n\u00e9ral, d\u00e9crit certains des changements qui se produisent \u00e0 la suite de la pand\u00e9mie COVID-19.<\/strong><\/p>\n

Chaque ann\u00e9e, la Corporation des associations de d\u00e9taillants d’automobiles (CADA) organise son sommet. Cet \u00e9v\u00e9nement est l’occasion id\u00e9ale pour les dirigeants du secteur de se r\u00e9unir et d’\u00e9changer leurs id\u00e9es. Cet \u00e9v\u00e9nement est l’occasion id\u00e9ale pour les dirigeants du secteur de se r\u00e9unir et d’\u00e9changer leurs id\u00e9es.<\/p>\n

Pour 2021, Jean-Marc Leclerc, PDG de Honda Canada, a profit\u00e9 de l’occasion pour prononcer une allocution virtuelle via Vimeo, soulignant l’impact de la pand\u00e9mie COVID-19 sur l’entreprise, et certaines des mesures et initiatives qui en ont d\u00e9coul\u00e9.<\/p>\n

Des id\u00e9es nouvelles<\/strong><\/h5>\n

\u00ab La pand\u00e9mie nous a oblig\u00e9s \u00e0 repenser et \u00e0 r\u00e9imaginer de nombreux secteurs de notre entreprise pour naviguer \u00e0 travers cette crise\u00a0\u00bb, a d\u00e9clar\u00e9 M. Leclerc, mais en m\u00eame temps, elle a \u00ab\u00a0suscit\u00e9 de nombreuses id\u00e9es qui vont tracer une nouvelle voie pour l’avenir de notre entreprise, \u00bb a ajout\u00e9 M. Leclerc.<\/p>\n

Lorsque la premi\u00e8re s\u00e9rie de fermetures gouvernementales a eu lieu en mars et avril 2020, Honda Canada, comme d’autres \u00e9quipementiers, a d\u00fb fermer les salles d’exposition de son r\u00e9seau de concessionnaires franchis\u00e9s et d\u00e9placer l’exp\u00e9rience d’achat en grande partie en ligne.<\/p>\n

M. Leclerc a fait remarquer que ces salles d’exposition virtuelles et ces outils de commerce \u00e9lectronique n’ont pas \u00e9t\u00e9 con\u00e7us pour remplacer l’exp\u00e9rience en personne de la salle d’exposition. Elles servent essentiellement de prolongement de celle-ci lorsque l’interaction physique n’est tout simplement pas possible.<\/p>\n

Si beaucoup d’entre nous ont envie de retrouver ce contact physique et individuel, M. Leclerc affirme que la pand\u00e9mie a essentiellement acc\u00e9l\u00e9r\u00e9 le processus de vente en ligne et que, m\u00eame une fois les restrictions assouplies, nombre de ces outils et solutions virtuelles actuellement propos\u00e9s prendront une place de plus en plus importante dans la transaction de vente de v\u00e9hicules.<\/p>\n

Harmonisation des efforts<\/strong><\/h5>\n

Pour que tout cela fonctionne efficacement, M. Leclerc a d\u00e9clar\u00e9 que \u00ab l’harmonisation des efforts des \u00e9quipementiers et des distributeurs sur ce front sera essentielle pour assurer la continuit\u00e9 pour les clients, quelle que soit la mani\u00e8re dont ils d\u00e9cident d’interagir avec notre marque. Toutefois, quelle que soit la direction que prend la technologie, nos concessionnaires feront toujours partie int\u00e9grante du processus visant \u00e0 forger des relations avec nos clients. \u00bb<\/p>\n

La pand\u00e9mie COVID-19 a non seulement modifi\u00e9 les attentes des clients et permis l’utilisation de nouveaux outils virtuels pour faciliter la vente et l’achat de v\u00e9hicules, mais elle a \u00e9galement amen\u00e9 des \u00e9quipementiers comme Honda Canada \u00e0 revoir leurs relations avec leurs concessionnaires et \u00e0 r\u00e9fl\u00e9chir \u00e0 des moyens d’am\u00e9liorer l’assistance virtuelle.<\/p>\n

Dans le cas de Honda, Leclerc a expliqu\u00e9 que cela inclut des aspects tels \u00ab qu’une meilleure accessibilit\u00e9 au personnel de terrain, une utilisation plus efficace du temps et l’am\u00e9lioration de la fr\u00e9quence et de la qualit\u00e9 de la communication. \u00bb<\/p>\n

\u00ab \u00c0 l’avenir, nous allons examiner les avantages d’un mod\u00e8le de soutien hybride, combinant \u00e0 la fois des visites physiques et virtuelles et nous pr\u00e9voyons que la r\u00e9alit\u00e9 virtuelle 3D et d’autres technologies vont jouer un r\u00f4le plus important – par exemple, dans le cas le d\u00e9pannage de v\u00e9hicules \u00e0 distance ou en mati\u00e8re de soutien et de formation des techniciens, \u00bb a d\u00e9clar\u00e9 M. Leclerc.<\/p>\n

Un regard critique<\/strong><\/h5>\n

Outre l’aspect d’accompagnement, M. Leclerc a mentionn\u00e9 que la pand\u00e9mie COVID-19 a \u00e9galement amen\u00e9 Honda Canada \u00ab \u00e0 examiner notre structure de d\u00e9penses et nos activit\u00e9s de marketing d’un \u0153il plus critique et \u00e0 se concentrer sur les fondamentaux de notre activit\u00e9 afin d’optimiser les ventes et la rentabilit\u00e9 tant pour Honda que pour nos r\u00e9seaux de concessionnaires. \u00bb<\/p>\n

Leclerc a \u00e9galement not\u00e9 qu’il encourageait les concessionnaires \u00e0 faire de m\u00eame car, \u00ab malgr\u00e9 l’impact financier de la pand\u00e9mie sur notre activit\u00e9, il n’y a aucune indication d’un r\u00e9pit quant aux changements massifs qui transforment notre industrie \u00bb.<\/p>\n

Il a \u00e9galement ajout\u00e9 que les \u00e9quipementiers et les concessionnaires doivent \u00ab continuer \u00e0 remettre en question les conventions sur nos activit\u00e9s et \u00e0 red\u00e9ployer les ressources en faveur de nouvelles tendances qui nous ouvriront la voie du succ\u00e8s \u00e0 l’avenir. \u00bb<\/p>\n

En conclusion, le PDG de Honda Canada a d\u00e9clar\u00e9 : \u00ab Je pense que la r\u00e9int\u00e9gration de ces aspects et d’autres de notre activit\u00e9 dans ce qui sera un paysage concurrentiel en \u00e9volution rapide n\u00e9cessitera des niveaux de coop\u00e9ration et de collaboration sans pr\u00e9c\u00e9dent entre Honda et nos concessionnaires. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Jean-Marc Leclerc, Pr\u00e9sident-directeur g\u00e9n\u00e9ral, d\u00e9crit certains des changements qui se produisent \u00e0 la suite de la pand\u00e9mie COVID-19. Chaque ann\u00e9e, la Corporation des associations de d\u00e9taillants d’automobiles (CADA) organise son sommet. Cet \u00e9v\u00e9nement est l’occasion id\u00e9ale pour les dirigeants du secteur de se r\u00e9unir et d’\u00e9changer leurs id\u00e9es. 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