{"id":101436,"date":"2021-02-16T11:51:49","date_gmt":"2021-02-16T16:51:49","guid":{"rendered":"https:\/\/autosphere.ca\/?p=101436"},"modified":"2021-02-17T11:05:58","modified_gmt":"2021-02-17T16:05:58","slug":"comment-garder-ses-employes-les-cinq-bases","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2021\/02\/16\/comment-garder-ses-employes-les-cinq-bases\/","title":{"rendered":"Comment garder ses employ\u00e9s : Les cinq bases"},"content":{"rendered":"

La main-d\u2019\u0153uvre est rare. Comment la conserver\u00a0?<\/strong><\/p>\n

La pand\u00e9mie a compliqu\u00e9 une situation qui \u00e9tait d\u00e9j\u00e0 probl\u00e9matique pour plusieurs centres de pneus. La main-d\u2019\u0153uvre qualifi\u00e9e \u00e9tait difficile \u00e0 d\u00e9nicher et plusieurs travailleurs ont quitt\u00e9 le secteur, \u00e0 cause des mises \u00e0 pied d\u00e9coulant de la r\u00e9duction de l\u2019achalandage.<\/p>\n

Garder ses employ\u00e9s tout en tentant d\u2019attirer de nouveaux talents n\u2019est pas une mince affaire. Mais de bonnes pratiques, faisant partie de la culture de l\u2019entreprise, joueront en la faveur des employeurs qui tiennent \u00e0 conserver leurs employ\u00e9s.<\/p>\n

Comme le r\u00e9sume Darrin Bossence, vice-pr\u00e9sident au marketing chez Dynamic Tires, attirer et conserver des employ\u00e9s repose en premier lieu sur la culture de l\u2019entreprise.<\/p>\n

\u00ab L\u2019industrie du pneu est un petit monde o\u00f9 votre r\u00e9putation circule rapidement. La possibilit\u00e9 de faire progresser vos employ\u00e9s au sein de votre entreprise est aussi un \u00e9l\u00e9ment attrayant.<\/p>\n

\u00ab \u00c9videmment, les conditions salariales, les vacances, les fonds de pension ou encore la possibilit\u00e9 de rabais aux employ\u00e9s pour les achats et un solide programme de formation vont appuyer la satisfaction des travailleurs, et en attirer de nouveaux. Ma devise \u00e0 ce sujet est d\u2019engager les meilleurs et les laisser faire leur travail tout en offrant le support dont ils ont besoin. \u00bb<\/p>\n

Soigner sa r\u00e9putation<\/strong><\/h5>\n

M\u00e9lanie Turcot d\u2019Auto-jobs va dans la m\u00eame direction. \u00ab\u00a0Ce qui est fait \u00e0 l\u2019int\u00e9rieur de l\u2019entreprise se refl\u00e8te \u00e0 l\u2019ext\u00e9rieur. Avec les m\u00e9dias sociaux aujourd\u2019hui un employeur qui se d\u00e9marque va attirer des gens. On parle de plus en plus de la notion de marketing RH, englobant toutes les activit\u00e9s au sein de l\u2019organisation qui visent \u00e0 enrichir l\u2019exp\u00e9rience de l\u2019employ\u00e9.<\/p>\n

\u00ab Les entreprises mettent beaucoup d\u2019argent pour attirer de nouveaux clients ou effectuer du recrutement, il faut qu\u2019ils pensent aussi \u00e0 investir dans leurs \u00e9quipes. Il existe beaucoup d\u2019outils, peu dispendieux, qui permettent d\u2019am\u00e9liorer cette exp\u00e9rience et faciliter la conservation de nos travailleurs. \u00bb<\/p>\n

\"\"
M\u00e9lanie Turcot, directrice des op\u00e9rations chez Auto-jobs, consid\u00e8re important de consulter les employ\u00e9s pour bonifier leurs conditions. PHOTO Auto-jobs<\/figcaption><\/figure>\n
Int\u00e9grer l\u2019\u00e9quipe<\/strong><\/h5>\n

Selon elle, tout commence d\u00e8s l\u2019embauche. Le nouvel employ\u00e9 doit se sentir membre de l\u2019\u00e9quipe, avec un d\u00eener d\u2019accueil le premier jour ou encore une tourn\u00e9e d\u00e9taill\u00e9e de l\u2019entreprise pour comprendre sa mission, mais aussi rencontrer les personnes-ressources.<\/p>\n

\u00ab\u00a0Il est important aussi de se d\u00e9marquer en offrant des activit\u00e9s qui vont faciliter le d\u00e9veloppement de liens interpersonnels, explique Mme Turcot. Mais avant de mettre une activit\u00e9 en place, prenez le temps de consulter vos employ\u00e9s. Pourquoi ne pas cr\u00e9er des paires d\u2019employ\u00e9s qui iraient marcher une demi-heure ensemble durant les heures de travail\u00a0?<\/p>\n

\u00ab \u00c7a peut \u00eatre deux personnes de d\u00e9partements diff\u00e9rents qui vont apprendre \u00e0 mieux se conna\u00eetre. Et c\u2019est une bonne fa\u00e7on de faire la promotion de l\u2019activit\u00e9 physique. Comme gestionnaire, on peut \u00eatre cr\u00e9atifs et penser plus loin que l\u2019organisation d\u2019un party de No\u00ebl. \u00bb<\/p>\n

\u00c9couter les travailleurs \u00e7a peut aussi vouloir dire une r\u00e9flexion sur les postes de travail. Le travail est ardu parfois dans les centres de pneus et de simples r\u00e9am\u00e9nagements peuvent non seulement contribuer \u00e0 la sant\u00e9 et \u00e0 la s\u00e9curit\u00e9 des travailleurs, mais aussi au fait qu\u2019ils se sentent consid\u00e9r\u00e9s et \u00e9cout\u00e9s de leurs patrons.<\/p>\n

Pour Danielle Le Chasseur, directrice g\u00e9n\u00e9rale du CSMO-Auto, une bonne fa\u00e7on de fid\u00e9liser la main-d\u2019\u0153uvre est de pr\u00e9voir un plan de formation structur\u00e9, qui lui permettra de progresser dans l\u2019entreprise.<\/p>\n

\u00ab\u00a0Mais au-del\u00e0 de tout, la fid\u00e9lisation de la main-d\u2019\u0153uvre demande une implication quotidienne, explique-t-elle. Ce n\u2019est pas normal qu\u2019un employ\u00e9 qui travaille pour une entreprise depuis cinq ans n\u2019ait jamais \u00e9t\u00e9 salu\u00e9 par son patron. Il faut multiplier les rencontres et \u00eatre \u00e0 l\u2019\u00e9coute de nos travailleurs.\u00a0\u00bb C\u2019est une occasion d\u2019accepter les suggestions d\u2019am\u00e9lioration et de tenir l\u2019\u00e9quipe inform\u00e9e de ce qui est important pour l\u2019entreprise.<\/p>\n

Marque employeur<\/strong><\/h5>\n

Le r\u00e9seau Point S a compris l\u2019importance d\u2019\u00e9tablir ce qu\u2019il qualifie de \u00ab\u00a0mesures antistress\u00a0\u00bb pour les employ\u00e9s de ses d\u00e9taillants. Tous les gestionnaires du r\u00e9seau ont acc\u00e8s, sur leur portail priv\u00e9, \u00e0 une liste d\u2019une centaine de points de bonnes pratiques en la mati\u00e8re. Certains d\u2019entre eux y ont r\u00e9colt\u00e9 de bonnes id\u00e9es.<\/p>\n

Si l\u2019organisation ne s\u2019attend pas \u00e0 ce que ces centres de pneus et de services m\u00e9caniques appliquent toutes ces suggestions, elle se r\u00e9jouit de l\u2019int\u00e9r\u00eat suscit\u00e9 par cette Marque Employeur, lanc\u00e9e en septembre dernier.<\/p>\n

\u00ab Ils pourront s\u2019en servir ult\u00e9rieurement pour \u00e9toffer leurs efforts de recrutement, explique Patrick Lavoie, vice-pr\u00e9sident marketing et communications chez Point S Canada. Mais l\u2019important est de les inciter \u00e0 penser autrement pour se rendre attrayants. \u00bb<\/p>\n

Cette liste n\u2019est pas le fruit du hasard. Les meilleures pratiques d\u00e9ploy\u00e9es par un floril\u00e8ge d\u2019entreprises, grandes et petites, de tous les secteurs d\u2019activit\u00e9 \u00e9conomique, ont \u00e9t\u00e9 analys\u00e9es. \u00ab\u00a0Il faut oser une nouvelle approche pour conserver nos employ\u00e9s, mais aussi pour attirer de nouveaux talents\u00a0\u00bb, reprend M.\u00a0Lavoie.<\/p>\n

Dans ces propositions on retrouve des id\u00e9es aussi vari\u00e9es que les classiques fonds de pension et programme d\u2019assurance dentaire, mais aussi de petites attentions comme des soins personnels, un cong\u00e9 le jour de l\u2019anniversaire de l\u2019employ\u00e9 ou encore, la fourniture d\u2019outils.<\/p>\n","protected":false},"excerpt":{"rendered":"

La main-d\u2019\u0153uvre est rare. Comment la conserver\u00a0? La pand\u00e9mie a compliqu\u00e9 une situation qui \u00e9tait d\u00e9j\u00e0 probl\u00e9matique pour plusieurs centres de pneus. La main-d\u2019\u0153uvre qualifi\u00e9e \u00e9tait difficile \u00e0 d\u00e9nicher et plusieurs travailleurs ont quitt\u00e9 le secteur, \u00e0 cause des mises \u00e0 pied d\u00e9coulant de la r\u00e9duction de l\u2019achalandage. Garder ses employ\u00e9s tout en tentant d\u2019attirer…<\/p>\n","protected":false},"author":41,"featured_media":101441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[821,599],"tags":[2747],"class_list":["post-101436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-editorial","category-pneus","tag-ressources-humaines"],"acf":[],"yoast_head":"\nComment garder ses employ\u00e9s : Les cinq bases - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2021\/02\/16\/comment-garder-ses-employes-les-cinq-bases\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment garder ses employ\u00e9s : Les cinq bases\" \/>\n<meta property=\"og:description\" content=\"La main-d\u2019\u0153uvre est rare. 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