{"id":101093,"date":"2021-02-11T16:37:26","date_gmt":"2021-02-11T21:37:26","guid":{"rendered":"https:\/\/autosphere.ca\/?p=101093"},"modified":"2021-03-08T15:49:38","modified_gmt":"2021-03-08T20:49:38","slug":"hankook-tire-annonce-ses-resultats-financiers-pour-2020","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2021\/02\/11\/hankook-tire-annonce-ses-resultats-financiers-pour-2020\/","title":{"rendered":"Hankook Tire annonce ses r\u00e9sultats financiers pour 2020"},"content":{"rendered":"

Vendredi 5 f\u00e9vrier, Hankook Tire a annonc\u00e9 les r\u00e9sultats financiers de la soci\u00e9t\u00e9 pour 2020, avec des ventes mondiales consolid\u00e9es de 6,454 milliards de dollars KRW (environ 7,4 billions $ CA) et un b\u00e9n\u00e9fice d’exploitation de 628 milliards de dollars KRW (environ 722 millions $ CA). Malgr\u00e9 COVID-19, le b\u00e9n\u00e9fice d’exploitation mondial a augment\u00e9 de 15,5 % comparativement \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, ce qui a permis d’am\u00e9liorer les performances.<\/strong><\/p>\n

Dans un contexte de ralentissement \u00e9conomique mondial d\u00fb \u00e0 la pand\u00e9mie de COVID-19, Hankook Tire a maintenu une croissance qualitative avec un b\u00e9n\u00e9fice d’exploitation annuel de 9,7 %, malgr\u00e9 une l\u00e9g\u00e8re baisse du chiffre d’affaires par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

Plus pr\u00e9cis\u00e9ment, les ventes de pneus de 18 pouces ou plus ont contribu\u00e9 \u00e0 cette croissance, puisqu’elles repr\u00e9sentaient environ 35 % des ventes totales de pneus de voitures particuli\u00e8res, soit une hausse de 3 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

L’augmentation des ventes de pneus de remplacement, rentables dans des r\u00e9gions comme l’Europe et l’Am\u00e9rique du Nord, est un autre facteur cl\u00e9 qui a contribu\u00e9 \u00e0 cette croissance. La stabilisation des co\u00fbts des mati\u00e8res premi\u00e8res a \u00e9galement contribu\u00e9 \u00e0 l’augmentation du b\u00e9n\u00e9fice d’exploitation.<\/p>\n

Les performances financi\u00e8res de Hankook en 2020<\/strong><\/h5>\n

L’importance des r\u00e9sultats financiers de Hankook en 2020 est compl\u00e9t\u00e9e par l’application strat\u00e9gique continue de la technologie de pointe de la soci\u00e9t\u00e9 et l’excellence de la qualit\u00e9 des produits, tout au long de l’ann\u00e9e difficile qu’a apport\u00e9e la pand\u00e9mie mondiale.<\/p>\n

M\u00eame au cours du premier semestre de 2020, alors que les performances de l’entreprise devaient souffrir consid\u00e9rablement d’une forte baisse de la demande mondiale de pneus, Hankook a r\u00e9ussi \u00e0 afficher un exc\u00e9dent d’exploitation.<\/p>\n

La seconde moiti\u00e9 de l’ann\u00e9e a commenc\u00e9 \u00e0 montrer des signes de reprise rapide pour l’entreprise, les ventes ayant augment\u00e9 dans certaines de ses principales r\u00e9gions de vente. Au quatri\u00e8me trimestre, les ventes de pneus de remplacement ont augment\u00e9 par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, dans des r\u00e9gions telles que l’Europe et l’Am\u00e9rique du Nord. En Chine, les ventes de pneus d’origine et de remplacement ont augment\u00e9, les ventes de pneus \u00e0 haut rendement atteignant 12 % de l’ann\u00e9e pr\u00e9c\u00e9dente, soit environ 40 % des ventes totales.<\/p>\n

Reconnaissance<\/strong><\/h5>\n

En outre, Hankook a obtenu une remarquable reconnaissance pour son excellence technologique en 2020. En plus d’avoir obtenu les meilleures notes dans plusieurs tests de pneus, en Allemagne et au Royaume-Uni, Hankook a \u00e9t\u00e9 class\u00e9e comme la marque la plus vendue dans trois cat\u00e9gories, les pneus toutes saisons, d’\u00e9t\u00e9 et d’hiver, dans la plateforme europ\u00e9enne de commerce \u00e9lectronique, Tyre24, o\u00f9 les r\u00e9sultats \u00e9taient bas\u00e9s sur une enqu\u00eate de pr\u00e9f\u00e9rence des consommateurs.<\/p>\n

Hankook renforce \u00e9galement sa position de marque haut de gamme en \u00e9largissant son partenariat avec les constructeurs automobiles haut de gamme et le march\u00e9 des pneus pour v\u00e9hicules \u00e9lectriques, notamment en fournissant en premi\u00e8re monte la premi\u00e8re voiture de sport \u00e9lectrique haute performance de Porsche, la Taycan, et le mod\u00e8le haut de gamme de la gamme Q d’Audi, l’Audi RS Q8.<\/p>\n

Cette ann\u00e9e marque le 80e anniversaire de Hankook & Company. Hankook Tire a fix\u00e9 son objectif de vente \u00e0 7000 milliards de KRW (environ 8 billions $ CA) et pr\u00e9voit de renforcer encore la valeur de sa marque en tant qu’entreprise mondiale de premier plan en d\u00e9veloppant les ventes de pneus \u00e0 haute performance dans les principales r\u00e9gions, en fournissant des pneus d’origine pour les voitures de luxe et en prenant la t\u00eate du march\u00e9 des v\u00e9hicules \u00e9lectriques.<\/p>\n

L’entreprise vise \u00e0 poursuivre une croissance durable en optimisant les strat\u00e9gies de distribution pour chaque r\u00e9gion et en diversifiant le portefeuille de produits sur la base de sa comp\u00e9titivit\u00e9 en mati\u00e8re de qualit\u00e9.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Vendredi 5 f\u00e9vrier, Hankook Tire a annonc\u00e9 les r\u00e9sultats financiers de la soci\u00e9t\u00e9 pour 2020, avec des ventes mondiales consolid\u00e9es de 6,454 milliards de dollars KRW (environ 7,4 billions $ CA) et un b\u00e9n\u00e9fice d’exploitation de 628 milliards de dollars KRW (environ 722 millions $ CA). Malgr\u00e9 COVID-19, le b\u00e9n\u00e9fice d’exploitation mondial a augment\u00e9 de…<\/p>\n","protected":false},"author":18,"featured_media":101019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[2921,2802,2592,842],"class_list":["post-101093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-covid19-fr","tag-entreprise","tag-pneu-hankook","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nHankook Tire annonce ses r\u00e9sultats financiers pour 2020 - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2021\/02\/11\/hankook-tire-annonce-ses-resultats-financiers-pour-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hankook Tire annonce ses r\u00e9sultats financiers pour 2020\" \/>\n<meta property=\"og:description\" content=\"Vendredi 5 f\u00e9vrier, Hankook Tire a annonc\u00e9 les r\u00e9sultats financiers de la soci\u00e9t\u00e9 pour 2020, avec des ventes mondiales consolid\u00e9es de 6,454 milliards de dollars KRW (environ 7,4 billions $ CA) et un b\u00e9n\u00e9fice d’exploitation de 628 milliards de dollars KRW (environ 722 millions $ CA). 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