Subaru Canada introduces the newly appointed Chairman, President and CEO, Tomohiro Kubota.

Kubota replaces the previous Chairman, President and CEO, Yasushi Enami, after his five-year term, whom Subaru  thanked for his support and leadership throughout his tenure.

Kubota has been with Subaru Corporation since 1994, holding positions in retail sales at the dealership level, managerial roles in sales and marketing of various overseas markets, President at Subaru Deutschland GmbH, and most recently as General Manager, Overseas Business Planning Department, Overseas Sales & Marketing Division.

“I would like to express my gratitude towards Yasushi Enami for operating as one team with our strong dealer network,” said Kubota. “Subaru Canada remains uncommon in its approach to navigating challenging roads in this current industry-wide automotive landscape. I’m excited to build on this strong foundation.”

Under Kubota’s leadership, Subaru will benefit from his depth of experience and multi-market knowledge.