It’s been 10 years since Ram Truck became a standalone brand.

Ram Truck is celebrating a decade as a standalone brand, currently offering a full lineup of trucks and commercial vehicles.
“Since becoming a distinct brand 10 years ago, Ram has had the benefit of being able to focus solely on trucks and commercial vehicles, allowing us to build the best vehicles possible for our customers,” said Reid Bigland, Head of Ram Brand. “We expect Ram’s momentum to continue, and we feel optimistic that we’re making the right moves, at the right time, to attract buyers.”

A 60-second commercial “Power of Innovation” kicked off the 10-year anniversary celebration on October 5th. 

“Power of Innovation marks the 10-year anniversary of Ram as a stand-alone truck brand, created with a distinct DNA and a commitment to building the best trucks for our customers,” said Marissa Hunter, Head of Marketing, FCA – North America. “This campaign brings to life the innovations that Ram has made in those 10 short years and honours the brand values that we share with our fans.”