ADESA announced the launch of VirtuaLane auctions, a live in-lane auction experience that uses a digital platform to create a safe, virtual marketplace for customers at 20 different physical locations in North America.
The bidding process for VirtuaLane is the same as in a traditional in-lane auction; however, the cars are not physically present during the auction and are, instead, showcased on big monitors. Customers may view the vehicles in person at the ADESA location before the bidding begins, and as with traditional auctions, they will have access to detailed condition reports, photos, valuation tools and transportation for purchased vehicles.
“At ADESA, we continue to invest in creating a more seamless, efficient customer experience with safety as a priority,” said John Hammer, President of ADESA. “By partnering with major automotive brands such as American Honda Finance Corporation and others, we have successfully launched VirtuaLane—a modernized, safe, in-lane auction experience. Our Eastern Region Executive Vice President, Mike Caggiano, worked closely with customers to create and lead a smooth transition to VirtuaLane.”
“We wanted to ensure customers are getting the full physical auction experience while substantially reducing the risk of potential accidents associated with cars driving through the auction lanes,” said Caggiano. “As the company that created the most widely used auction industry safety standards training program, Safe T. Sam, our customers were eager to partner with us and expand in a relatively short time. And we have plans to add even more locations in the coming months.”
Adesa locations in Vancouver and Montreal, the only two Canadian cities amongst the 20 locations, recently launched VirtuaLane too.
“Every day we strive to meet our customers’ evolving needs and integrate the latest technological advancements in the industry to meet their expectations,” said Trevor Henderson, ADESA Canada chief operating officer. “This collaboration with some of our key customers delivers better technology and an improved, safer auction experience.”
