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FCA Hosts 2018 Spring Launch Event

Fleet professionals got a closer look at the newest Ram and Jeep products for 2018, and beyond.

Despite a record-breaking ice and rain storm that took most of Ontario by surprise, FCA Canada’s fleet team bravely hosted the first in a series of cross-country events, all part of their 2018 Spring Launch Event. The first event (Apr 16) took place in Toronto, with future stops in Calgary (Apr 26), Montreal (May 22) and Edmonton (June 6).

The star of the show was the ever-popular Ram 1500, all-new for the 2019 model year. The perennially favourite Ram shared the spotlight with the all-new 2018 Jeep Wrangler, and the refreshed 2019 Jeep Cherokee.

Despite the ice and rain, many fleet professionals took advantage of FCA’s invitation to spend an afternoon learning about some of the company’s latest and greatest vehicles, along with exciting new technologies and innovations.

Look for a full report in a future issue of fleetdigest magazine.

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june, 2021

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