The future is electric.

Jaguar Land Rover has announced that as of 2020 all new vehicles will be electrified. The company made the announcement at its inaugural Tech Fest, a series of debates and a free public exhibition about the future of mobility.

“Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice,” said Ralf Speth, Jaguar Land Rover CEO. “We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”