Ram Caters to Agricultural Market

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2018 Ram Harvest Edition goes on sale third quarter 2017. 

The Ram Harvest Edition is Ram’s first agricultural-market-specific truck and is visually distinguished by two new colours: Case IH Red and New Holland Blue.

“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colours of two of the most popular lines of farm equipment in the nation,” said Mike Manley, Head of Jeep & Ram Brands, FCA Global. “Farmers have been asking for these colours ever since the debut of Ram’s landmark ‘Farmer’ ad. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty.”

Harvest Edition trucks are loaded with features that are designed to work. Among them, a ride-height increase of one inch and aggressive on/off-road tires on Ram 1500 Harvest Edition trucks.

Also included in the farm-life essentials are black tubular side steps, a durable spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates, tow hooks (4×4) and heated front seats (2500/3500). Ram Heavy Duty models also come with on/off-road tires and add a cargo-view camera.

The Harvest Edition comes standard with the Uconnect 4C multimedia centre with 8.4-inch touchscreen, navigation, 4G Wi-Fi, Apple CarPlay and Android Auto. It also features a premium exterior appearance.

In addition to Case IH Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black Crystal Pearl.

Ram 1500 Harvest Edition MSRP starts at $46,490 plus $1,795 destination charge. Ram Heavy Duty models start at $54,690 plus $1,795 destination charge.

Categories : Fleet

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