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Kia Takes Home Red Dots

Kia receives design awards for the Optima Sportswagon, Niro and new Rio.

Kia has taken home three Red Dot Awards. The Optima Sportswagon, hybrid crossover Niro and the all-new Rio won in their respective categories. The 2017 trio of victories adds to Kia’s continuing success, having now won a total of 18 Red Dot Awards since 2009.

“The design of the three models that have been honoured with the Red Dot Award was the result of the very close collaboration between our design centres in Korea, Germany and the United States. Our global design team has every right to be proud of this new triple triumph as it underlines Kia’s high design quality, which is unanimously recognized by experts”, says Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation. “The fact that we have succeeded in winning the ‘Red Dot: Best of the Best’ for the third time in succession with the Kia Optima is proof of the continuity of these high design standards.”

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