Infiniti Launches INFINITI LAB in Toronto to accelerate Internet of Things technology.

Infiniti, in partnership with Multiplicity, a Toronto-based nonprofit, has announced the Toronto launch of INFINITI LAB, the company’s technology accelerator program designed to grow companies focused on Internet of Things (IoT) and smart city initiatives.

The company says that this is the first startup accelerator launched by a car brand in Canada.

“Canada is brimming with talent and opportunity when it comes to start-ups, and Infiniti Canada is proud to help accelerate the country’s next entrepreneurial stars,” said Stephen Lester, Managing Director of Infiniti Canada.

The program launches May 29th, and the group of selected startups will work closely with corporate and industry partners throughout the month.

INFINITI LAB Toronto will conclude with a demo day, with participating startups pitching to a panel of Canada’s top venture capital firms. The top team in the Toronto program will be fast-tracked into the three-month Hong Kong program, which launches in July.