The Ram Augmented Reality Upfit Configurator offers three-dimensional, visual representation of new upfits for Ram Chassis Cab, ProMaster and ProMaster City.

Ram Commercial, in the United States, has introduced the Ram Augmented Reality Upfit Configurator, a computer-generated visual program allowing upfitters and dealers to virtually showcase a number of solutions to customers.

Prospective buyers have the opportunity to virtually walk around the vehicle and even view inside to assess the various options via computer simulation.

Originally offered on the Ram ProMaster full-size van, the configurator has now expanded to the Ram ProMaster City and the entire Ram Chassis Cab line.