The Toyota Mirai awareness campaign kicks off at the 2017 Montréal International Auto Show.

Toyota announced plans to bring in three Mirai sedans–hydrogen-powered fuel cell electric vehicles (FCEV) into Canada. Already on sale in Japan, California and parts of Europe, these fuel cell vehicles will be part of Toyota’s cross-country awareness campaign. 

“The hydrogen-powered Mirai joins Toyota’s broad range of advanced technology systems and vehicles–including hybrids that we build in Canada–to help reduce emissions under real world conditions while delivering everything that drivers desire in a car, SUV or light duty truck,” said Stephen Beatty, Vice President, Toyota Canada. “We’re pleased to kick off the Mirai’s cross-Canada demonstration in Montréal this month, and look forward to sharing with drivers and stakeholders this hydrogen-powered approach to a cleaner future. Watch for the Mirai at auto shows and other events from coast to coast throughout 2017.”