IBM and GM introduce new cognitive mobility platform to improve the driving experience.

General Motors and IBM have announced a partnership to bring the power of OnStar and IBM Watson together to create OnStar Go, “the auto industry’s first cognitive mobility platform.”

GM says this partnership will boost efficiency and safety for both drivers and passengers. For example, the technology could include avoiding traffic when you’re low on fuel, then activating a fuel pump and paying from the dash; ordering a cup of coffee on the go; or getting news and in-vehicle entertainment tailored to your personality and location in real time.

“On average, people in the U.S. spend more than 46 minutes per day in their car and are looking for ways to optimize their time,” said Phil Abram, Executive Director, GM Connected Products and Strategy. “By leveraging OnStar’s connectivity and combining it with the power of Watson, we’re looking to provide safer, simpler and better solutions to make our customers’ mobility experience more valuable and productive.”

The technology will be available in the U.S. by the end of 2017. No news on when it might be available in Canada.