Customers offer Ford honest feedback.

To help guide the design and engineering of the all-new 2017 Ford F-Series Super Duty, Ford connected with customers through a special “Insiders” program to focus on receiving honest feedback from owners who use Ford trucks every day for everything from ranching, to farming and industrial work.

Nate Berges, a participant in the Insiders program, owns several Super Duty pickup trucks, in addition to a fleet of chassis cabs. “Ford trucks are the only trucks I will ever buy,” said Berges. “Ford trucks get the job done – period.”

Berges had the rare opportunity to watch UAW-Ford employees build his new F-350 at Kentucky Truck Plant, where he was able to drive it off the end of the line. He said, “It’s an experience I will never forget.”