How did the first year of the pandemic impact the online purchase of vehicle parts and fluids by Canadian car owners ?

The automotive industry is no stranger to leveraging the Internet for sales and relationship-building purposes with sophisticated portals allowing visitors to design and customize their own vehicle, retailers have slick online shopping sites with a variety of pick-up and delivery options. It is interesting to learn how the first year of the pandemic impacted the online purchase of vehicle parts and fluids by Canadian car owners.

AIA Canada has partnered with Quorus Consulting Group and In Motion Brands to present a webinar to explore:

• Which consumer segments were buying vehicle parts online and what they were buying
• Which websites were most popular
• Did online shoppers install the parts themselves or did they bring them into a service centre
• What are future online shopping intentions
• What website features are most valued by those who buy parts and fluids online

Rick Nadeau, the lead researcher will present the findings from the data while James Channer, an industry expert will translate those findings in a way that is meaningful to your shop and aftermarket business. This free 60-minute webinar will present a compelling story of how small and mid-sized businesses in the aftermarket industry can navigate a post-pandemic new normal.

This webinar is targeted towards businesses in the:

• Mechanical sector
• Collision sector
• Parts supply chain