Boutique offers opportunity for dealers who want a store, but without the costs associated with running a traditional dealership.

Mitsubishi Motor Sales of Canada is launching a new urban retail boutique concept for high-traffic, high-rent urban settings. The idea is to have a smaller standalone showroom in a prominent part of the city, with a service area and inventory parking located in nearby industrial low-rent spaces. 

Mitsubishi plans to have a dedicated concierge who will shuttle vehicles between the customer’s home, the service centre, and the boutique. The concierge will also hand deliver vehicles for test driving.

The company says this urban boutique concept for business people and dealers who would like to run a store without being tethered to a defined square foot requirement or the costs associated with it.

“Our strategy is to reinvent every part of our business from product, to retail to service with a keen focus on enhancing the customer experience and dealer profitability,” said Juyu Jeon, President and CEO, Mitsubishi Motor Sales of Canada. “This concept doesn’t replace the traditional dealership but it gives our dealers more options and flexibility in choosing their next location.”

The first Mitsubishi boutique location is currently under construction in Vancouver, and should be open for business by mid-2020.