Hyundai develops a new way to connect with customers.
Hyundai Motor America has introduced “Hyundai Showroom Live,” a new live video chat platform that allows the company to connect to customers online. This gives customers quicker access to detailed information about new Hyundai vehicles each day from the comfort of their own homes.
The customer can interact with a product specialist in real time three days a week – Tuesdays, Wednesdays and Thursdays – from 8 a.m. to noon, Pacific Time. Here, customers are encouraged to ask specific questions which the product specialist will answer. During the session, the product specialist will provide a walk around of a Hyundai vehicle, showcasing the interior and exterior in detail. Each session lasts one hour, with a 30-minute break in between.
“Hyundai strives to improve the car buying experience, and the new ‘Hyundai Showroom Live’ feature leverages new technology for a more engaging, personal and interactive experience with our products,” said Dean Evans, CMO, Hyundai Motor America. “Customers are shopping fewer brands and completing most of their research online, so this tool is an opportunity for them to learn more about our vehicles from the comfort of their home. And when they decide to move forward in the buying process, a simpler and more modern car buying experience will be waiting for them through Shopper Assurance.”