FCA’s Dodge brand has launched “Jolly Fast Man,” a seven-part social series campaign across its digital and social channels.

The series focuses on overhauling Santa’s sleigh—the Redeye Express and has launched on the brand’s YouTube channel, with content running across Dodge Facebook, Twitter and Instagram channels during December.

The series features Bill Goldberg (professional athlete, NFL player, pro wrestler and automobile aficionado) as Santa and “All Girls Garage” host and automotive enthusiast Cristy Lee as Mrs. Claus.

The social series takes viewers behind the scenes of the “rebuild,” where Santa, Mrs. Claus and the elves take inspiration from the Dodge brand lineup to put a decidedly Dodge spin on Santa’s classic sleigh, and reveal the reasoning behind many of the sleigh’s new features.

The initiative is an extension of the Dodge brand’s “Big Finish” 30-second campaign spot “Upgrade” in which Santa stares at his centuries-old sleigh and proclaims to his elves, “It’s time for an upgrade!”

Here’s a sample of new social series:

https://www.youtube.com/watch?time_continue=26&v=doUyQWX-zg0