CARPROOF has been officially re-branded as CARFAX Canada.
Back in the spring of 2018, CARPROOF Corporation announced that it had begun a re-branding process in order to align it with CARFAX, the U.S.-based pioneer of vehicle history information-based services.
With CARPROOF owned by IHS Markit, which also operates CARFAX in the U.S. the name change was seen as helping CARFAX Canada leverage the strength of the CARFAX brand, while also empowering more Canadians to buy and sell used cars with greater confidence.
“CARFAX Canada will continue to provide the same robust history and valuation information that dealers and consumers have come to expect from us,” said Shawn Vording, Vice President of Automotive Sales at CARFAX Canada.
“We’re excited to leverage the CARFAX brand because it better positions us to provide enhanced products and services to Canadians in the future, building on our extensive history of helping people make informed decisions about used cars.”