Genesis Motors Canada has announced the appointment of Richard Trevisan as Brand Director.

In his new role, Trevisan will be focus on growing all aspects of the now two-year-old Genesis brand.

Genesis was introduced in the Canadian market with an industry-first business model encompassing a comprehensive online sales platform, all-inclusive pricing, at-home service, and more. In 2019 the brand is looking to expand its current network of 21 distributors across Canada as well as constructing additional physical retail locations—all designed to create a true omni-channel customer experience.

This will be complemented by new product launches in the coming years, including crossover utilities.

“I’m thrilled to join such an agile and innovative organization,” said Trevisan. “Genesis is quickly redefining customer expectations for the luxury vehicle purchase and ownership experience. With the strong team the company has built to date, I am confident that Genesis will continue to manifest this ambitious spirit in the services we offer our customers and our exceptional new product lines.”

Recognized as an experienced and accomplished executive, with a broad skillset and depth of insight into luxury automotive customer needs, Trevisan previously served as head of Maserati Canada, and also served in a variety of managerial and executive posts for Mercedes-Benz, both in Canada and abroad.