OpenRoad Auto Group, recognized as B.C.’s largest automotive retailing group, has launched a special once-in-a-lifetime in-dealership celebration of prosperity, good fortune, health and happiness with a group-wide promotion called the 8-8-18 Event.”

To commemorate the ancient Chinese tradition of honouring the lucky number 8, OpenRoad will be offering special incentives, entertainment and promotional pricing at all B.C. dealerships from August 8 to August 18, 2018.

“These lucky dates only come around once in a lifetime and traditionally the Chinese might plan weddings and even births to coincide with this rare occurrence, so we thought we’d create an event to bring our community of customers into our dealerships to celebrate this very special occasion. It’s open to all cultures to join us for celebration and savings,” said Will Fong, Senior Director, Marketing & Corporate Projects.

From August 8th to the 18th, participating OpenRoad dealerships are offering cultural entertainment like Lion Dancers, offer traditional Chinese treats and “lucky lai see” or red packet envelopes containing prizes and extra savings, in addition to providing some of the best car deals of the year.

Participating OpenRoad Auto Group dealerships in the 8-8-18 Event are:

Audi

• OpenRoad Audi Boundary

BMW

• The BMW Store
• BMW Langley

Honda

• OpenRoad Honda Burnaby

Hyundai

• OpenRoad Hyundai Richmond
• OpenRoad Hyundai Boundary

INFINITI

• OpenRoad Infiniti Langley

Jaguar

• Jaguar Langley

Land Rover

• Land Rover Langley

Lexus

• OpenRoad Lexus Richmond
• OpenRoad Lexus Port Moody

Mazda

• OpenRoad Mazda Port Moody

MINI

• MINI Yaletown
• MINI Langley

Toyota

• OpenRoad Toyota Richmond
• OpenRoad Toyota Port Moody

Volkswagen

• OpenRoad Volkswagen Burnaby