Mitsubishi Canada announced the appointment of Steve Carter as new Director of Marketing.

Carter will be responsible for overseeing the strategic direction of the Mitsubishi brand and all national marketing and communications. He will report directly to Juyu Jeon, VP of Sales, Marketing and Corporate Planning.

The new marketing director has more than 20 years of automotive industry experience acquired at various automotive manufacturers, including his previous function as Marketing Director at Kia Canada.

“We’re very pleased to welcome Steve to our team during this transformative period for Mitsubishi,” stated Juyu Jeon. “His vast automotive industry experience offers a whole new unique perspective for Mitsubishi, as we embark upon our journey towards new summits for our company.”