New global image program updates the look of Mitsubishi stores.

Mitsubishi Motor Sales of Canada recently unveiled a new dealer image program, which is part of a global dealer image strategy that will see the new dealer image in 5,000 dealerships globally.

“The new visual identity of our dealership is an essential next step as we redefine what Mitsubishi Motors means to Canadian customers and look to enhance the customer experience in all areas of our business,” said Tony Laframboise, president and CEO, Mitsubishi Motor Sales of Canada, Inc. “The look is bold, modern and expresses our brand vision Drive your Ambition within the retail environment.”

The new look includes bold black exterior signage with dramatic use of red accents, a strong black and red entrance gate, and extensive use of glass. 

The dealership features an Electric Vehicle area showcasing Mitsubishi Motors commitment to electrified vehicles, as well as a drive-thru service, and other dynamic accent pieces.

The first dealership in the new image is slated to open this fall in Ajax, Ontario.