CarGurus has revealed its second annual list of CarGurus Top-Rated Dealers.
These awards are presented to a select group of car dealerships that received the highest average ratings from shoppers who submitted dealership reviews on the CarGurus platform. CarGurus now has the fastest growing audience among large Canadian automotive shopping sites.
For the 2018 program, the number of winning dealers more than doubled since the inaugural 2017 awards and winners had an average of 4.47 star rating from consumers—a testament to the dealer community’s commitment to excellence in customer experience.
“CarGurus users have an expectation of transparency and the ability to get a great deal from a top-rated dealer,” said Sam Zales, COO at CarGurus. “The Top-Rated Dealer Awards celebrate the best dealers in Canada who deliver on the promise of a trustworthy and customer-satisfactory car shopping process.”
CarGurus’ verified consumer-submitted reviews are a hallmark of the company’s reputation as a trusted car shopping partner and valuable tool for dealers. Dealer reputation ratings, in conjunction with CarGurus Instant Market Value (IMV), rate the quality of the deal as Great, Good, Fair, High Price or Overpriced and rank a user’s search results accordingly—the best deals are always first in organic search results. The Top-Rated Dealer program gives dealers the opportunity to promote independent validation of their excellence in customer service.
“The Autopark Toronto team is honoured to be recognized with this award,” said Dean Fera, General Manager at Autopark Toronto. “As part of the Humberview Group, our belief in serving our customers better each and every day allows us to truly focus on the customer experience. We believe this is critical to our success, and is what drives high ratings from our customers.”
Canadian dealerships work with CarGurus to access ready-to-buy shoppers that have the necessary data to make an informed car purchase decision. For dealers, this means a more efficient customer acquisition channel and in-store process.