On May 31, Grand Touring Automobiles (GTA), Canada’s premier purveyor of luxury, ultra-luxury and exotic vehicles, celebrated the official opening of its new keystone Toronto location at 777 Dundas St. E., overlooking the city’s Don Valley Parkway.
The event witnessed senior management teams from Aston Martin, Bentley, Bugatti, Lamborghini and Rolls-Royce jet in for this very special occasion, who rubbed shoulders alongside local dignitaries and gathered members of the media.
The new facility opened in anticipation of doubling GTA’s annual sales volume by 2019, according to company principal Paul Cummings.
“The impressive flow of new products and the continued market strength across all of the brands we represent is the clearest evidence yet that the luxury and super luxury segments are established, durable pillars of the auto market,” said Cummings.
The 13,099 sq m (141,000-sq.ft.) five-floor dealership is the new home to luxury segment stalwarts Jaguar and Land Rover, and super luxury brands Aston Martin, Bentley, Bugatti, Lamborghini and Rolls-Royce Motor Cars.
Nationally, the luxury segment of the auto market has grown more than 7 percent over the past three years, Cummings said. In the same period, GTA sales of super luxury models increased 48 percent. By the end of 2019, sales are expected to have nearly doubled vs. 2015.
A great deal of the market growth is attributable to a new breed of ultra-luxury SUVs from manufacturers like Bentley, Lamborghini and Rolls-Royce Motor Cars, brands best known for their stately sedans or stunning sports cars, Cummings said. “In a very short time, the Bentley Bentayga has come to represent 50 percent of all of our Bentley sales. Within the next year, we’ll add the dramatic new Lamborghini Urus and spectacular Rolls-Royce Cullinan. Both of those vehicles will mean double-digit growth for their brands here in Canada.” Aston Martin is expected to introduce an SUV in 2020.
Cummings describes the spectacular new facility as “a flexible platform that will evolve with the fast-changing technologies of these fine cars and the expectations of their owners.”
“Architecturally distinct spaces have been provided for each brand that reflect the character of those brands and the high standards of their manufacturers,” he said. “The design encompasses spacious, state-of-the-art service facilities for each brand, our parts facility, a pre-owned department, administration centre, and elegant lounges and customer facilities that our owners have come to expect.”
“Nearly every brand under the GTA roof has revealed their future product plans to us and the array of new products coming in the next two years is extremely bright. This building is an investment in the future of our business,” Cummings concluded.
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