Kia Motors America (KMA) recently unveiled an augmented reality (AR) experience for Facebook Messenger at Facebook’s annual F8 developer conference.
Kia is currently the only automaker selected by Facebook to participate in the initial launch of AR for the Messenger Platform following the auto maker’s long-term success of its Kia Bot for Messenger initiatives, which began in November of 2016 with the launch of “Niro Bot” for the Niro hybrid crossover model. The launch of its second-generation digital assistant, “Kian”, in November 2017, featured the full Kia model line-up and has logged more than one million messages.
“The Stinger is like nothing anyone has ever seen from Kia. Therefore, it inspires us to find new and innovative ways to bring this incredible sports sedan to the public and show them everything the car and the Kia brand are capable of achieving,” said Kimberley Gardiner, Director, Marketing Communications, Kia Motors America. “The addition of augmented reality into the Kia Bot for Facebook Messenger allows us to provide today’s car buyers with an extended interaction on the social platforms they use most.”
Through the addition of AR, shoppers can place a three-dimensional rendering of the Stinger GT, in their choice of colour, in their garage, driveway or other environments. Consumers can also share these augmented reality images in group or one-on-one conversations within Messenger, add as images and films to their individual Stories, or save to their phones.
“We’re thrilled that Kia Motors is showcasing the 2018 Kia Stinger using our new AR effects for Messenger,” said Messenger Product Manager Heath Black. “Integrating AR camera effects into their messaging experience will allow their customers to get up close and personal with the Stinger and visualize the car in a new and engaging way.”
Kian is built on a machine learning-powered consumer engagement platform that delivers an engaging customer experience for visitors to Kia’s Facebook Page and Kia.com. It allows shoppers to research pricing, estimate payments, explore special offers, view photos and videos, compare the competition, search vehicle inventory, and find nearby dealers all through a mobile-native conversation on Messenger.