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TADA’s “Wow!” Event

Five days in beautiful Jamaica refreshed and refocused auto industry professionals to face the challenges ahead.

Montego Bay served as the setting for the 2018 Annual TADA President’s Members/Vendors Conference, with Canadian dealers and vendors getting together for a week of “All Right!”

As always, the Conference was packed with workshops, keynote presentations and networking opportunities, with in-depth sessions hosted by some of the best-known industry experts today.

This year’s program included presentations by Chuck Seguin, Peter MacDonald, John White, and Huw Williams—all from the CADA. A number of Canada’s most accomplished soccer stars—Karina LeBlanc and Rhian Wilkinson—also joined the party to speak about their experiences. In addition, Brent Wees (The NextUp) took dealers through a series of thought-provoking questions, designed to help dealers refocus their efforts in this time of digital confusion.

“The only way to sum up the event is ‘Wow!’” said Rousseau Automobile Communications President, Jean-Luc Rousseau. “The insight and the experience the speakers shared with the audience was truly impressive. And a week in Jamaica gave everyone the chance to speak with these experts one-on-one, which is something you never have the time to do when you’re back at home and attending to the day-to-day demands of running a business.”

Look for a full report in the June issue of Canadian AutoJournal.

Categories : Dealerships

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june, 2021

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