TRADER Corporation has announced the national launch of TRFFK powered by autoTRADER.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada.
Led by a dedicated team of category experts, TRFFK provides digital marketing strategy and execution across paid search, display, social media and audience retargeting—all powered by exclusive consumer shopping data and behaviour insights from autoTRADER.ca
Following a successful launch in Quebec at the end of 2017, the full-service offering uses proprietary autoTRADER.ca in-market car shopper data to power local, digital advertising campaigns and convert online traffic into real-time customers. Data analysis from TRFFK’s initial launch indicated that dealers using the platform reached a much larger audience—two times more consumers than advertising campaigns powered by their website data alone, or one single channel. Early results also showed car shoppers were four times more likely to click on a dealer ad managed on the TRFFK platform.
TRFFK is comprised of a specialized team of Canadian automotive and digital marketing experts who work collaboratively with dealers, leveraging data intelligence analytics to offer strategic, effective and fully customizable campaigns that target consumers that are in-market for a vehicle.
“At TRADER, we work in partnership with our dealers, to create products that best serve their evolving business needs,” said Jill Hadfield, Vice President of Product Commercialization at TRADER. “One thing we heard loud and clear from dealers was they wanted a truly Canadian offering with the most qualified in-market consumer data and they just weren’t getting it from other providers or third party offerings. When we started researching options best suited for our customers, there simply wasn’t anything out there with enough expertise in automotive that satisfied the unique needs of our Canadian dealers. With TRFFK, we’re answering this in a big way by offering the most intelligent and targeted advertising to the highest quality traffic across any dealer ad platform.”
TRFFK’s offers dealers:
- Optimized and efficient ad placement using proprietary Canadian car shopping data to ensure ad buys are focused on actual in-market regional car shoppers as opposed to other solutions which rely on data aggregated from North American online behaviour
- Ads that display actual inventory, taking the consumer directly to the vehicle details page (VDP) to engage with a particular listing
- Personalized dashboards showcasing performance to maximize efficiency and ROI
- Automotive focused Canadian digital strategists with an expertise in automotive, providing local support including advanced analytics, optimization strategies and reporting
- Access to a breadth of quality publishing networks, websites and channels which include CPAX, the Google network and others
“TRFFK is an absolute game-changer for our dealer partners,” says Hadfield. “Coming out of a highly successful launch in Quebec, we’re excited to be able to bring this full-service offering to dealers across Canada. This smart solution will drive performance and optimize automotive advertising efforts across the country. TRFFK enables dealers to make highly targeted advertising decisions based on the vast in-market car shopping audience data that is proprietary to autoTRADER.ca.”
TRFFK offers dealers a one-stop, data-led, full-service solution for all areas of the digital advertising process. With roughly 85 per cent of Canadian car shoppers using autoTRADER.ca, the team has a wealth of data at their fingertips. TRFFK is able to target in-market shoppers before they have found the dealership website with the most relevant ads in real time, making the process more efficient and cost effective for dealers.