Mitsubishi Announces New Corporate Appointments

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Mitsubishi has announced the appointment of John Vernile to the position of Director, Regional Operations.

The announcement comes as the company accelerates growth plans following a record close to its fiscal year.

A veteran of the automotive industry, Vernile joins Mitsubishi Motor’s senior management team with almost 40 years in automotive that encompasses Sales, Operations, Marketing and Customer Service across various OEMs including most recently as Director, Sales for Volkswagen Canada. He will oversee the Regional Operations team, Dealer Development and the Commercial Field Group during an aggressive growth period for the company.

“In the most pivotal year in our company’s history, John brings to our organization a rare combination of experience that will help our team push forward to the next level. With two all-new market-leading products just launched, a strengthened team and a laser-focus on our customers, we’re looking to achieve double digit growth for our company and brand,” said Tony Laframboise, President and CEO, Mitsubishi Motor Sales of Canada Ltd.

“It is an exciting time to be joining the Mitsubishi Motors team in Canada, one filled with opportunity. I look forward to helping the company to bring a new brand vision and presence to the marketplace,” said Vernile.

To enhance support of the Mitsubishi Motors dealer network across Canada, the company’s Operations senior team has expanded into three divisions: Quebec, Ontario/Atlantic and Western Canada. Reporting to Vernile are:

  • Daniel Dallaire, Regional Manager, Quebec. Dallaire has been a key member of the Mitsubishi Motor Sales Canada operations team for 15 years.
  • Barb Collins Regional Manager, Ontario/Atlantic. Collins was employed at Mitsubishi Motor Sales Canada from 2010 to 2013 as the Atlantic Divisional Sales Manager. She was at Nissan and most recently at Kia as National Manager, Dealer Development.

Also joining the Operations team is Steve Browning who will be assuming the role of District Sales Manager in Ontario effective immediatelyBrowning was employed by Mitsubishi Motors from 2002 to 2013 in various roles including as a DSM.

Mitsubishi Motors has also announced the appointment of Jeff Burton as Manager, Digital Marketing. Burton brings 12 years of advertising and digital marketing experience, five of which are auto, to the newly created position for the company.

Expanded Head Office 

To support the continued growth of the company and additional appointments across the organization, Mitsubishi Motors Sales of Canada has expanded into an additional head office building located at 2100 Matheson Blvd East. This facility compliments its existing head office located at 2190 Matheson Blvd. East. The company’s corporate staff are now located in two head office buildings and one PDC all located in Mississauga.

Barb Collins, Regional Manager, Ontario/Atlantic, Mitsubishi Motor Sales Canada.
Daniel Dallaire, Regional Manager, Quebec, Mitsubishi Motor Sales Canada.
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