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DMT, Subaru Canada Launch Digital Engagement Platform

Autosphere » Dealerships » DMT, Subaru Canada Launch Digital Engagement Platform

DMT Group, has teamed up with Subaru Canada to launch a digital consumer engagement platform.

This new platform allows consumers visiting Subaru.ca to engage and chat directly with a sales consultant at over 90 Subaru dealers across Canada in real-time when doing their research and shopping online.

“The ability to have potential customers chat directly with a sales consultant from a local dealer in real time is a game changer for our business,” said Don Durst, Senior Vice President, Operations of Subaru Canada. “It will undoubtedly change the automotive experience and our dealers are looking forward to the increase in leads and business as a result.”

DMT was the first in Canada to release this proprietary routing technology allowing customers to engage in relevant online conversations with knowledgeable sales representatives from their preferred dealership in their area.

“There is no other platform like this available to auto dealers,” said Glen Demetrioff, President and CEO of DMT Group. “While most digital chat providers simply collect lead information for later follow up, DIGITAL! Interview connects customers to your sales team in real-time to instantly convert chats into an appointment.”

The benefits of the DIGITAL! Interview platform are not only customer facing (providing a personalized, seamless experience to researching a purchase), but also provide increased lead volume for dealers across the country—offering them and an ability to engage customers earlier in the sales funnel and convert them to showroom visits.

DIGITAL! Interview was designed to optimize the chat experience, ensuring that consumers receive helpful answers to all their questions via an immediate click of the button. It connects customers to the dealership sales staff from any device on any platform in real-time without the nuisance of downloading an app or any software.

“Bringing value to our clients by maximizing their customers experience in the digital communication space is our vision and our passion at DMT Group” said Demetrioff, “and is what continues to drive our brand and our innovations forward.”

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