Cox Automotive Canada has officially announced its newly formed partnership with Otolane, one that will further connect the automotive remarketing industry by improving the way wholesale vehicles are bought, sold, and transported. 

The newly-announced partnership will allow wholesale clients to co-list vehicles with both Cox Automotive Canada’s Manheim.ca vehicle remarketing services and Otolane auctions.

The partnership is also designed to leverage Cox Automotive Canada’s Ready Logistics brand as a transportation and logistics provider.

With over a decade of experience in software development, Montréal, Québec-based Otolane has earned a reputation as a leading dealer-to-dealer digital marketplace for buying and selling pre-owned vehicles, and is currently one of Canada’s favoured digital wholesale platforms.

“Our partnership with Cox Automotive will allow us to deliver more value to our shared communities. Uniting our strengths—along with our ability to bring forward progress – is at the core of our business principles,” said David Abitbol, Vice President of Operations, Otolane. “Establishing this partnership will enable us to connect the automotive industry further, improving the way vehicles are bought and sold through our wholesale circuit.”

Stephanie Turner, Senior Manager, Strategy and Business Development, Cox Automotive Canada, further confirmed that the partnership would deliver additional value to a shared community of dealers throughout Ontario and Quebec. Both businesses—which offer a unique sales format and bidding styles through their distinctive, individual platforms—also provide platforms that appear to be preferred by many dealers across both markets when it comes to appraising trades and remarketing vehicles.

“Our goal is to connect the automotive ecosystem, which isn’t only limited to our Cox Automotive brands, but to other relevant industry providers like Otolane, too,” said Turner. “Together we can make it easier for our shared clients to conduct business and to maximize the value they receive for their trades—while leveraging a larger audience.”