CARPROOF Corporation has announced a name change to Carfax Canada.
The new name will become effective in October 2018.
The change in branding is designed to further align CARPROOF (a reccognized leader in the Canadian marketplace for automotive data) and Carfax (which provides auto data in the U.S.), to better serve its consumer and dealer customers by leveraging the globally recognized Carfax brand.
We want our customers to know that this is a change in name only,” says Shawn Vording, Vice President, Automotive Sales, CARPROOF. “Our partners will still receive the comprehensive history and valuation information they have come to expect from CARPROOF. This decision was driven by our commitment to continuous growth and will allow us to provide better products and services to a greater audience.”
Both CARPROOF and Carfax are owned by IHS Markit.