Genesis Motors Canada has opened its newest showroom, Genesis Mississauga, located within the Square One Shopping Centre.
Genesis’ most recent sales boutique offers customers from Mississauga and surrounding areas a new way to experience the brand.
The 4,010 sq. ft. showroom’s design, like those of all future Genesis facilities, is based on a new global standard developed in partnership with the Dutch Office for Metropolitan Architecture (OMA), led by renowned architect Rem Koolhaas. The clean, minimalist style includes unique elements like large ceiling-mounted light boxes and serves to make the vehicles on display the focal point of the space. These design features were first seen late last year in “Genesis Gangnam”, the brand’s first corporate-owned standalone showroom located in Seoul, Korea.
Located within the luxury wing of Square One Shopping Centre, Genesis Mississauga has display space for four vehicles as well as a customer lounge, a colour and material sample area, a refreshment area, and staff offices. Prospective customers who wish to take a test drive can do so on-site or by booking at at-home product demonstration.
Genesis is designed to combine luxury vehicles with a modern purchase and ownership model that aims to offer customers unprecedented convenience and peace of mind. Through its unique Genesis at Home service and full online sales platform, customers can interact with Genesis in the way that’s most convenient for them. A growing network of luxury boutiques offer another touchpoint within high-traffic retail environments to meet the needs of Canadian consumers. With transparent set pricing and an all-inclusive ownership experience, Genesis has created a stress-free purchase and ownership experience.
“The new Genesis Mississauga showroom is another important touchpoint for the Genesis brand here in Peel region. Our team now has another way to interact with new customers and educate them about the incredible Genesis experience,” said Nav Bhatia, Distributor Principal, Genesis Mississauga.
“This new boutique reinforces Genesis’ commitment to creating a truly unprecedented purchase and ownership experience focused on the customer,” said Michael Ricciuto, Brand Director of Genesis Motors Canada. “We’re thrilled to expand our physical footprint through our luxury boutique spaces in urban centres.”
Genesis Downtown in Toronto and Genesis de Québec opened in 2017 and will be followed this year by Genesis Laval (Carrefour Laval Mall), Genesis Centre-Ville (Griffintown in Montreal), and Genesis Vancouver (Burnaby, B.C.). The brand anticipates as many as 20 stand-alone facilities by the end of the decade.
Genesis Mississauga is open in Square One Shopping Centre from Monday to Friday, 10am to 9pm, Saturdays from 9:30am to 9pm, and Sundays from 11am to 7pm. The showroom is located on the second floor in the luxury wing.