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Genesis Teams up with WIRED Store

Hyundai’s Genesis brand has partnered up with the WIRED STORE in Manhattan this holiday season in an effort to showcase connected services and technology between homes and vehicles.

The Genesis G80 Sport is taking centre stage at the WIRED Store at Brookfield Place until December 22, giving holiday shoppers the chance to sample demonstrations of the G80 model line’s connected technology, alongside a selection of other smart, connected products.

For those who’ve only read about connected homes and connected cars in the likes of WIRED, the store includes two dedicated activation areas—courtesy of a Google Home, and an iPad Pro—where guests may interact with the G80’s standard Genesis Connected Services technology. Guests may prompt either device to send a destination to the car’s navigation system or to remotely engage the vehicle’s locks and lights. A popular feature with Genesis clientele during warm and cold seasons alike—remote starting the car with preferred climate control settings—won’t be demonstrated during the indoor display.

To kick off the WIRED Store, WIRED’s Jason Tanz, and Genesis’ Brand Ambassador, Wesley Chan, Managing Director at Felicis Ventures, and previously a General Partner at Google Ventures, hosted an invitation-only event, discussing “The Future of Our Connected World” and a tour of the store on Wednesday, December 13.

The WIRED Store is Genesis brand’s second partnership following a pop-up in Santa Monica, Calif., this summer.

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