Max Zanan, an automotive retail expert with nearly 20 years of experience, has announced the release of a forthcoming book Perfect Dealership: Surviving The Digital Disruption—a car dealer’s guide to surviving the digital age.
With the automotive retail industry under more pressure than ever and facing challenges such as lower margins, stricter regulations, heavy competition, and online disrupters, many managers have their backs against the wall. With the rise of online auto sales, some pundits are questioning whether the average auto dealership will even exist in 10 years?
“Perfect Dealership serves as a wake-up call for the automobile industry,” says Zanan. “Unless car dealerships change—and change quickly—they risk falling into the same digital gulf that obliterated the corner video store and travel agencies… The old ways are dead. It’s time to adapt or fade away.”
With Perfect Dealership, Zanan has created what’s seen as the industry’s first truly comprehensive training manual.
More details can be found at perfectdealership.com