Global corporate initiative aims to inspire Toyota employees, partners, and customers. 

“Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society, while highlighting the company’s goal to provide freedom of mobility for all.

As worldwide partner of The Olympic Games and The Paralympic Games, Toyota aims to encourage creating a peaceful society without discrimination through sports and a commitment to creating a sustainable society through mobility.

“Throughout our history, Toyota has made the impossible possible through innovation and passion, and by continuously challenging the definition of impossible,” said Toyota President, Akio Toyoda.

To celebrate the launch of “Start Your Impossible,” and its partnership with The Olympic Games and The Paralympic Games, Toyota is holding its first-ever Toyota Mobility Summit in Athens, Greece, the host city of the first modern Olympic Games. The event covers topics of mobility from a social, physical well-being and sports perspectives, as well as the future of mobility via technology advancements and research.