Carmaker compares owning a Volvo to “having a mobile phone.”

Volvo is reinventing car “ownership” with the launch of the new Volvo XC40 and the new ‘Care by Volvo’ subscription service. After ordering online, Care by Volvo customers will be able to drive away in a new Volvo without having to worry about a down payments, insurances, taxes, or service fees.

Furthermore, Care by Volvo will, depending on regional availability, offer a range of digital concierge services, such as fuelling, cleaning, service pick-up and e-commerce delivery to the car.

XC40 drivers will also be the first Volvo customers who can share their car with friends and family with a new digital key technology. This sharing feature comes as standard for Care by Volvo customers.

Håkan Samuelsson, President and CEO, said: “With Care by Volvo, we introduce a new car access for the modern age. In a time where consumers are used to transparent flat-fees for all sort of services, the traditional process of buying and owning a car can be perceived rather complicated. Care by Volvo changes all of that.”

Care by Volvo is first available for buyers of the new Volvo XC40 in the following markets: Sweden, the United Kingdom, Germany, Spain, Italy, Norway, Poland and the United States. Other markets will follow at a later stage.