Virtual reality will change the car buying experience.

Audi is introducing a virtual reality (VR) experience for customer consultation at dealerships, first in Germany, the United Kingdom and Spain, with additional markets and locations to follow.

With the VR solution, customers can get a realistic experience of their individually configured car, down to the last detail, says Audi. The VR experience explains Audi technologies and offers customers the opportunity to immerse themselves virtually in their next vehicle.

The VR headset allows customers to experience special Audi moments. Racing fans, for instance, can immerse themselves virtually in the atmosphere of the Le Mans 24 Hours race. They can even experience a pit stop alongside the crew.

“With the VR experience we have developed a full-fledged sales tool for Audi dealers. It offers our customers more information and certainty when making their purchasing decision, as well as a special excitement factor,” says Nils Wollny, Head of Digital Business Strategy/Customer Experience at AUDI AG. “With this, we are taking the next step in our strategy to combine digital innovation with the strengths of the bricks-and-mortar dealership.”