New marketing campaign compares car shopping with dating.
Hyundai has launched a new campaign for the IONIQ, comparing car shopping with finding the perfect date.

“This is a one-of-a-kind opportunity for Canadians to relate to Hyundai on a unique level,” says Lawrence Hamilton, Director of Marketing for Hyundai. “We wanted to take an unexpected approach to the traditional automotive campaign and really demonstrate how the IONIQ can ease the pressure of car shopping while drawing the parallels with dating.”

The campaign takes advantage of a partnership with dating app, Tinder, which is hosting a contest till August 31st where Canadian men and women can swipe right on the app when they see the profiles of eligible celebrities Jasmine Lorimer and Joey Scarpellino.

Doing so gives contestants access to enter to win the Hyundai Ultimate Date. Contestants are also able to enter through Hyundai’s website, hyundaiultimatedate.com.

Winners across Canada will have the opportunity to go on a date with Jasmine in Toronto or Joey in Montreal.

“It’s crazy to think of how similar shopping for a car and dating is,” says Jasmine Lorimer. “You really do have a true relationship with your car. I look for the same characteristics in a boyfriend as I do in a vehicle – reliability, brains, compatibility. This campaign is such a fun and unique way to show that Hyundai gets the stress.”