Consumers can set up financing, reserve a vehicle with a deposit and begin the purchase process digitally.

FCA Canada is offering consumers an online retailing solution that makes it easier to begin a vehicle purchase digitally. This high-tech tool will initiate a formal purchase agreement, although customers will still need to complete the final purchase transaction at a dealership.

The new digital retailing solution was developed collaboratively between FCA Canada and Dealertrack Canada. Initially, consumers will be able to pre-qualify and apply for financing on both new and used vehicles, as well as estimate payments. FCA is working to offer additional features such as a trade-in estimator, as well as the ability to reserve a vehicle with a deposit and purchase service packages.

“Today’s consumers have high expectations from their online experience,” said Bill Levasseur, Vice President Sales & Marketing, FCA Canada. “They are extremely well-informed and want control to purchase quickly, with security, accuracy and transparency. Our goal with the dealer website enhancements is to make the car buying experience easier by providing useful, integrated tools which simplify the process and provide consumers peace of mind.”